The Study of Guideline for Value Creation in Supply Chain of Khao Wong Sticky Rice Farmers in Kalasin Province

Abstract

The objectives of this research study are to study systems, roles, and supply chain problems as well as the guidelines for improving supply chain efficiency of Khao Wong sticky rice of the Khao Wong rice producer group in Kalasin Province. This study was qualitative research using inductive descriptive and analysis by applying the Delphi technique sample group. This study used a research objective-based selection method by selecting those who can provide useful information from 3 groups: upstream: Khao Wong rice producers/villager scholars; midstream: rice mill groups in Khao Wong District and downstream including Khao Wong rice traders in Kalasin Province. A total sample consisting of 42 people. The results revealed the role system of the Khao Wong rice producer group Kalasin Province. The details are as follows: Upstream is raw material suppliers, which are divided into 3 orders: 1) rice seed, fertilizer and pesticide distributors; 2) farmers; 3) middlemen; midstream: rice mills; downstream: wholesalers, retailers, and Thai rice consumers both within the province and within the country. The results revealed the problems in the supply chain of Khao Wong rice and found that members of the Khao Wong rice supply chain in Kalasin province lack of knowledge and understanding of supply chain management. The development guidelines for the Khao Wong rice supply chain in Kalasin province are as follows: 1) building cooperation among members within the supply chain 2) promoting organic rice planting 3) recording information and using the data for analysis and forecasting for planning and 4) driven by using online marketplaces.