The Service Quality of Natural Language Processing in Artificial Intelligence System to Promote Good Hosting in Betong, Yala

  • นิมารูนี หะยีวาเงาะ คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏยะลา
Keywords: Service quality, Artificial Intelligence, Good host

Abstract

This research aims to assess the service quality of natural language processing in artificial intelligence system in order to promote good hosting in Betong, Yala through collecting information from sample group of 384 Thai tourists who travelled in Betong, Yala. The service quality assessment form on natural language processing in artificial intelligence system to promote good hosting in Betong, Yala is used as a research tool by carrying out data collection on expected service quality and perceived service quality. The result shows that natural language processing in artificial intelligence system to promote on good hosting in Betong, Yala contains the expected service quality ( = 4.49, s.d =.130) and perceived service quality ( = 4.55, s.d =.125) at highest level. When considering in each aspect, it was found that the first one is empathy aspect with the highest average score both in expected service quality ( = 4.70, s.d =.253) and perceived service quality ( = 4.70, s.d =.255), the second one is assurance aspect with the highest average score both in expected service quality ( = 4.62, s.d =.260) and perceived service quality ( = 4.61, s.d =.256), the third one is tangible aspect with the highest average score both in expected service quality ( = 4.36, s.d =.377) and perceived service quality ( = 4.60, s.d =.343).  And when examining the difference between perceived service quality and expected service quality of tangible aspect and reliability aspect, there is a significant difference between the two with 0.05 level.  However, there is no difference between perceived service quality and expected service quality of responsiveness aspect, assurance aspect, and empathy aspect

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Published
2020-12-25
How to Cite
หะยีวาเงาะน. (2020). The Service Quality of Natural Language Processing in Artificial Intelligence System to Promote Good Hosting in Betong, Yala . Journal of Accountancy and Management, 12(4), 96-108. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/245492
Section
Research Articles