The Factors Affecting to the Service Quality of Accounting Offices in Phuket

Abstract

The purpose of this research study the service quality of accounting offices in Phuket. and  Comparing the  service quality  classified  by  general information  of  accounting  offices  in  Phuket. The sample consisted of 108 accounting offices in Phuket. The material was questionnaire which was verified by 3 experts with IOC = 0.95 and reliability value of 0.92 from accounting offices in Phang-nga by 30 persons. The data were analyzed of Frequency, Percentage, Standard Deviation, Analysis of Variance and the difference test of Mean. The results are mostly accounting offices in Phuket were limited companies. The number of customers was not more than 50 people. Accounting services had been more than 5 years, but not over 10 years. There are more than 2 assistant accountants, but not more than 5 people. All employees worked in full time and high Vocational certificate in education background. The data analyze on the service quality of accounting offices in Phuket by overall showed that the service quality of accounting offices in Phuket was in high level such as the response to customer, the confidence of customer, the reliability of accounting office, the care and attention for customers and the image of accounting office respectively. The results of hypothesis test reveals that the differences of as follows; the accounting office format, the number of customer, the duration time for service, the number of assistant accountants, the operation of accounting assistants, the educational qualifications of accounting assistants affected to the different in service quality at the statistically significances  of .05