A Study on ASEAN Tourism Competitiveness Using Technique for Order Preference by Similarity to Ideal Solution (TOPSIS)
Keywords:
ASEAN, ASEAN Tourism, Comtetitiveness, TOPSISAbstract
Tourism is one of the key factors influencing economic growth. Analysis of tourism competitiveness
of similar in tourism endowment countries will lead to cooperative policy within the region. This paper used Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to verify tourism competitiveness of 10 ASEAN countries. Using 9 key indicators and 51 sub-indicators of tourism endowment statistics from ranking travelling website and well-known TripAdvisor.com, the finding revealed that different countries dominated in different key factors basis. For overall comparison, the study found that the highest competitiveness countries were Philippines, Thailand, Malaysia, Indonesia, and Vietnam respectively. The implication from this study could lead to the suggestions of tourism routes in order to promote niche tourism markets. Additionally, the results could guide to the promotion of the tourism collaborative policy among countries with similar competitiveness. Finally, less competitive could employ the results to aware themselves for catching up with their competitive neighbors.
References
กนกพรรณ นวลงาม. (2558). ผลกระทบของศักยภาพการตอบสนองลูกค้าที่มีต่อผลการดำเนินงานของธุรกิจโรงแรมในภาคเหนือ. วารสารการบัญชีและการจัดการ, 7(1), 11.
Alexandrakis, G., Manasakis, C., & Kampanis, N. A. (2015). Valuating the effects of beach erosion to tourism revenue. A management perspective. Ocean & Coastal Management, 111, 1-11.
Au, N., Buhalis, D., & Law, R. (2014). Online complaining behavior in Mainland China hotels: the perception of Chinese and non-Chinese customers. International Journal of Hospitality & Tourism Administration, 15(3), 248-274.
Banerjee, S., & Chua, A. Y. (2016). In search of patterns among travellers' hotel ratings in TripAdvisor. Tourism Management, 53, 125-131.
Chaney, S., & Ryan, C. (2012). Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism. International journal of hospitality management, 31(2), 309-318.
Chanin, O., Khunchumnan, P., Amphansookko, S., Thongyai, K., Rodneum, J., & Sriprasert, P. (2015). Guidelines on health tourism management for middle eastern tourists in phuket province. Procedia Computer Science, 65, 1146-1153.
Cirstea, S. D. (2014). Travel &Tourism Competitiveness: A study of World's top economic Competitive countries. Procedia Economics and Finance, 15, 1273-1280.
Cunha, S. K. D., & Cunha, J. C. D. (2005). Tourism cluster competitiveness and sustainability: proposal for a systemic model to measure the impact of tourism on local development. BAR-Brazilian Administration Review, 2(2), 47-62.
Ding, L., & Zeng, Y. (2015). Evaluation of Chinese higher education by TOPSIS and IEW—The case of 68 universities belonging to the Ministry of Education in China. China Economic Review, 36, 341-358.
Evans, N. G. (2016). Sustainable competitive advantage in tourism organizations: A strategic model applying service dominant logic and tourism's defining characteristics. Tourism Management Perspectives, 18, 14-25.
Fundeanu, D. D. (2015). Innovative regional cluster, model of tourism development. Procedia Economics and Finance, 23, 744-749.
Filieri, R. (2015). Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, 174-185.
Forsyth, P., King, J., & Rodolfo, C. L. (2006). Open skies in ASEAN. Journal of Air Transport Management, 12(3), 143-152.
Hanaoka, S., Takebayashi, M., Ishikura, T., & Saraswati, B. (2014). Low-cost carriers versus full service carriers in ASEAN: The impact of liberalization policy on competition. Journal of Air Transport Management, 40, 96-105.
Jeacle, I., & Carter, C. (2011). In TripAdvisor we trust: Rankings, calculative regimes and abstract systems. Accounting, Organizations and Society, 36(4), 293-309.
Kadir, N., Nayan, S., & Abdullah, M. S. (2013). A panel data analysis of international tourist arrivals from ASEAN countries to Malaysia. Procedia Economics and Finance, 7, 80-85.
Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187-193.
Lee, H. K., & Fernando, Y. (2015). The antecedents and outcomes of the medical tourism supply chain. Tourism Management, 46, 148-157.
Tewari, P. C., Prakash, U., & Khanduja, D. (2015). Ranking of sintered material for high loaded automobile application by applying entropy-TOPSIS method. Materials Today: Proceedings, 2(4), 2375-2379.
Tiago, T., Amaral, F., & Tiago, F. (2015). The good, the bad and the ugly: Food quality in UGC. Procedia-Social and Behavioral Sciences, 175, 162-169.
Weidenfeld, A. (2013). Tourism and cross border regional innovation systems. Annals of Tourism Research, 42, 191-213.
Wong, E. P., Mistilis, N., & Dwyer, L. (2011). A model of Asean collaboration in tourism. Annals of Tourism Research, 38(3), 882-899.
Yoon, K., & Hwang, C.L. (1980). Multiple attribute decision making methods and applications. A state of the art survey. Berlin: Springer Verlag.
Zhang, H., Gu, C. L., Gu, L. W., & Zhang, Y. (2011). The evaluation of tourism destination
competitiveness by TOPSIS & information entropy–A case in the Yangtze River Delta of China. Tourism Management, 32(2), 443-451.
Zhao, J., & Fang, Z. (2016). Research on campus bike path planning scheme evaluation based on TOPSIS method: Wei'shui campus bike path planning as an example. Procedia Engineering, 137, 858-866.
Downloads
Published
How to Cite
Issue
Section
License
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารการบัญชีและการจัดการ
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยมหาสารคาม และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
