A Study on ASEAN Tourism Competitiveness Using Technique for Order Preference by Similarity to Ideal Solution (TOPSIS)

  • Pattama Butsri Mahasarakham Business School, Mahasarakham University
  • komkrit WONGKHAE Mahasarakham Business School, Mahasarakham University
  • Utis Bhongchirawattana Mahasarakham Business School, Mahasarakham University
  • Chinapat Kanthapanit Mahasarakham Business School, Mahasarakham University
Keywords: ASEAN, ASEAN Tourism, Comtetitiveness, TOPSIS


Tourism is one of the key factors influencing economic growth. Analysis of tourism competitiveness
of similar in tourism endowment countries will lead to cooperative policy within the region. This paper used Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to verify tourism competitiveness of 10 ASEAN countries. Using 9 key indicators and 51 sub-indicators of tourism endowment statistics from ranking travelling website and well-known TripAdvisor.com, the finding revealed that different countries dominated in different key factors basis. For overall comparison, the study found that the highest competitiveness countries were Philippines, Thailand, Malaysia, Indonesia, and Vietnam respectively. The implication from this study could lead to the suggestions of tourism routes in order to promote niche tourism markets.  Additionally, the results could guide to the promotion of the tourism collaborative policy among countries with similar competitiveness. Finally, less competitive could employ the results to aware themselves for catching up with their competitive neighbors.


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How to Cite
Butsri, P., WONGKHAE, komkrit, Bhongchirawattana, U., & Kanthapanit, C. (2018). A Study on ASEAN Tourism Competitiveness Using Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) . Journal of Accountancy and Management, 9(1), 65-78. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/240717
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