Packaging development and social media Non-processed rice products, Tao Pun Rice Enterprise Group Ban Noen Nong Bua, Photharam District, Ratchaburi Province

Abstract

The purpose of this study is to 1. To develop existing packaging and labels that are more beautiful and attractive 2. To develop distribution channels via online social media to be more convenient and interesting 3. To create public relations media for digital markets and transfer knowledge to organic rice businesses from the study of the three opinions behind the Found that The respondents had an average opinion of 4.47, agreed the most. In terms of packaging, it was found that respondents agreed the most, with an average of 4.63 agreeing the most. Regarding the distribution channels, the respondents agreed the least, with the average of 4.22 the highest level of agreement. And in the field of marketing communication, with an average of 4.56, the highest level of agreement From the analysis of standard deviations When considering each aspect, it was found that all issues had a standard deviation of less than 1.25. The distribution of information was less different. Means that the opinions of the respondents are in the same direction That is, he agreed with much From the coefficient analysis of the variations Found that the distribution channels are the most distributed Marketing communication Packaging side, respectively As well as the distribution of standard deviations The variance is 17.56. The analysis of the data from the inquiry makes it more convenient. Consumers can easily access the product by accessing the Facebook page and can see the store page. Details about community enterprises and products There are online maps. To be convenient for traveling to Tao Poon Rice Processing Community Enterprise Ban Noen Nong Bua From the study of opinions on all three aspects before development, it was found that Respondents had an average opinion of 2.48, with a few opinions. In terms of packaging, it was found that the respondents agreed the most, with an average of 2.74 agreeing moderate. Regarding the distribution channels, the respondents agreed the least, with an average of 2.31. And in the aspect of marketing communication, it has an average of 2.38. Found that the marketing communication is the most distributed. The distribution channels And the packaging side respectively, as well as the distribution of standard deviations With a variance of 5.66.