Effects of Accounting Data Mining on Organization Decision Making Efficiency of Automotive Parts Business in Thailand

Abstract

The purpose of this research was to test the effects of accounting data mining on organization decision making efficiency of automotive part businesses in Thailand. The data were collected by using questionnaires from 127 accounting executives of automotive part businesses in Thailand. The statistics used for data analysis were multiple correlations analysis and multiple regression analysis. Results showed that accounting data mining in the aspect of clustering, prediction and association rule has positively affected organization decision making efficiency. Therefore, accounting executives of automotive parts businesses should focus using accounting data to find useful information by using accounting data mining technique especially clustering, prediction and association rule for on the significant of the decision making of accounting executives can be made by choosing an alternative that reflect in performance efficiency according to the objectives set