Relationships between Dynamic Database Management and Customer Relationship Management Success of Private Hospital Businesses in Thailand

Abstract

                   The purpose of this research was to test the relationship between dynamic database management and customer relationship management success of Private hospital businesses in Thailand by using questionnaires to collected data from 107 information technology executive of private hospital businesses in Thailand. The statistics used for data analysis were analysis of multiple correlations, simple regression analysis, and multiple regression analysis. Results showed that dynamic database management, data interpretation and presentation, data distribution, and data control positively affected and correlated with customer relationship management success. Therefore, information technology executives of private hospital businesses in Thailand should emphasize data interpretation and presentation that support a quick distribution of information within the business as well as secure data and control the accuracy of information. As a result, it minimizes data redundancy and increase data interdependence. The dynamic database management will result in an efficient business management.