Human Resource Diversity Orientation Strategy and Firm Success: An Empirical Investigation of Electronic Parts Businesses in Thailand

Authors

  • jirayu Rattanaborworn Mahasarakham Business School, Mahasarakham University
  • Phaprukbaramee Ussahawanitchakit Mahasarakham Business School, Mahasarakham University
  • Karun Pratoom Mahasarakham Business School, Mahasarakham University.

Abstract

In the era of globalization, there are many diversifications in the organization. Human resource diversity orientation strategy has been recognized as one important key strategy which influences firm success. The main purpose of this study was to investigate the relationship between dimensions of human resource diversity orientation strategy (HRDOS) and firm success. The 137 electronic parts businesses in Thailand were chosen as the sample of the study. The multiple regression analysis was used for hypothesis testing. The results indicated that knowledge orientation exchange has a positive influence on sustainable competitiveness. Some dimensions of HRDOS (idea-challenging encouragement and teamwork value enhancement) have a positive influence on firm success. Moreover, sustainable competitiveness has a positive influence on firm success. Contributions, conclusion, and suggestions for directions of the future are also described.   

Author Biography

jirayu Rattanaborworn, Mahasarakham Business School, Mahasarakham University

Doctor Student, Doctor of Philosophy (Management),

Mahasarakham Business School, Mahasarakham University.

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Published

30-07-2018

How to Cite

Rattanaborworn, jirayu, Ussahawanitchakit, P., & Pratoom, K. (2018). Human Resource Diversity Orientation Strategy and Firm Success: An Empirical Investigation of Electronic Parts Businesses in Thailand. Journal of Accountancy and Management, 10(2), 89–108. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/235663

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Research Articles