Relationship Between Buying Motives and Buying Behavior of Laos Customers in Nongkhai Province

Abstract

                   The purpose of this study was to verify the relationship between buying motives and buying behavior of Laos customers in Nongkhai Province. A questionnaire was used for collecting data from 400 Laos customers. The statistics used for data analyzing were mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The results showed that buying motives in the product buying motives, rational buying motives, emotional buying motives and patronage buying motives had positive relationships with and effects on overall buying behaviors. Therefore, the enterprises in Thailand should focus on creating incentives for the purchase in the product buying motives, rational buying motives, emotional buying motives, and patronage buying motives. The organization has satisfied customers in a standard comparing to competitors which subsequently leads to business success.