The Effects of Percieved Organizational Communication Efficiency of the National Broadcasting and Telecommunications Commission (NBTC) on Perception of Image Of People in Bangkok

Abstract

This study aimed to examine The Effects of Perceived Organizational Communication Efficiency of the National Broadcasting and Telecommunications Commission (NBTC) on Perception of Image of  People in Bangkok by collecting data from 326 of  people in Bangkok and using a questionnaire as an instrument. The statistics used for analyzing the data were multiple correlation analysis and multiple regression analysis. The results reveal that  corporation communication efficiency in the aspects of ability to accurate information presentation, understanding establishment between each other,  external organizational trust and organizational operation support had positive relationships with and effect on the perception of image. So that board of NBTC  focus on and support the awareness of organizational communication efficiency. To improve the strategy of creating corporate image recognition by taking into account the communication of various information to target groups. And people for the benefit in performing their job duties as well as creating cooperation between the public and the public. And to increase market opportunities and more competitive potential.