Employee Creativity Management Capability and Corporate Sustainability: Empirical Evidence from Furniture Exporting Businesses in Thailand
Keywords:
Employee Creativity Management Capability, Business Competitiveness, Firm Success, Corporate Sustainability, Furniture Exporting BusinessesAbstract
Employee creativity management capability has been recognized as one of the foremost capabilities which influence on business competitiveness, firm success, and corporate sustainability. The aim of this study was to investigate the relationship among employee creativity management capability's dimension and, its consequences. Data were derived from a survey of 139 furniture exporting businesses in Thailand. The regression analysis was used to verify the hypotheses. The results highlighted that new ideas generation orientation, working practice originality implementation, and job improvement value focuses had a significant positive effect on business competitiveness. Likewise, job improvement value focus and creative solution usefulness competency had a significant positive effect on firm success. Moreover, the results also showed the relationship among business competitiveness, firm success, and corporate sustainability. Theoretical and managerial contributions, conclusion, and suggestions for future research are also presented.
References
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Aina, O. O., & Omoniyi, A. T. (2014). The effect of job enrichment schemes on selected construction workers in
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and absorptive capacity. Journal of Supply Chain Management, 47(2), 49-64.
Azapagic, A. (2003). Systems approach to corporate sustainability: A general management framework.
Process Safety and Environmental Protection, 81(5), 303-316.
Brézillon, P. (2003). Using context for supporting users efficiently. In Dam, R.F. (Eds.) Proceedings of the 36th
Hawaii International Conference on System Sciences - 2003, 6-9 January 2003, Washington, DC, USA.
IEEE Computer Society. p. 1-9.
Cadez, S. & Guilding, C. (2008). An exploratory investigation of an integrated contingency model of strategic
management accounting. Organizations and Society, 33(7), 836-863.
Carmeli, A., Gelbard, R., & Reiter‐Palmon, R. (2013). Leadership, creative problem‐solving capacity, and
creative performance: The importance of knowledge sharing. Human Resource Management, 52(1), 95-121.
Chatman, J. A., & Barsade, S. G. (1995). Personality, organizational culture, and cooperation: Evidence from a
business simulation. Administrative Science Quarterly, 40(3), 423-443.
Colbert, B. (2004). The complex resource-based view: Implications for theory and practice in strategic human
resource management. The Academy of Management Review, 29(3), 341-358.
DeHaan, R. L. (2011). Teaching creative science thinking. Science, 334(6062), 1499-1500.
Doloi, H. (2007) Twinning Motivation productivity and management strategy in construction projects.
Engineering Management Journal. 5(3), 55-63.
Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy
and The Environment, 11(2), 130-141.
Geum, Y., & Park, Y. (2016). How to generate creative ideas for innovation: A hybrid approach of Word Net
and morphological analysis. Technological Forecasting and Social Change, 111, 176-187.
Gokiene, R., & Dagiliene, L. (2011). Estimation of critical cost elements in the model of tangible movable asset
operation cost management. Economics and Management, 16, 37-40.
Grimaldi, R., & Grandi, A. (2005). Business incubators and new venture creation: An assessment of incubating
models. Technovation, 25(2), 111-121.
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Heong, Y. M., Yunos, J. M., Othman, W., Hassan, R., Kiong, T. T., & Mohamad, M. M. (2012). The needs
analysis of learning higher order thinking skills for generating ideas. Procedia-Social and Behavioral
Sciences, 59, 197-203.
Huang, L., Krasikova, D.V., & Liu, D. (2016). I can do it, so can you: The role of leader creative self-efficacy in
facilitating follower creativity. Organizational Behavior and Human Decision Processes, 132(1), 49-62.
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leader–member exchange quality, job autonomy, and proactivity. Human Resource Development
International, 17(3), 297-317.
Kim, T. Y., Hon, A. H., & Lee, D. R. (2010). Proactive personality and employee creativity: The effects of job
creativity requirement and supervisor support for creativity. Creativity Research Journal, 22(1), 37-45.
Kor, Y. Y., & Mesko, A. (2013). Dynamic managerial capabilities: Configuration and orchestration of top
executives' capabilities and the firm's dominant logic. Strategic Management Journal, 34(2), 233-244.
Koveshnikov, A., Barner-Rasmussen, W., Ehrnrooth, M., and Mäkelä, K. (2012). A framework of successful
organizational practices in Western multinational companies operating in Russia. Journal of World
Business, 47(3), 371-382.
Krasnikov, A., & Jayachandran, S. (2008). The relative impact of marketing, research-and-development, and
operations capabilities on firm performance. Journal of Marketing, 72(4), 1-11.
Kuo, F.R., Chen, N.S., & Hwang, G.J. (2014). A creative thinking approach to enhancing the web-based
problemsolving performance of university students. Computers and Education, 72(1), 220-230.
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corporate sustainability. Journal of Cleaner Production, 106, 430-442.
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organizational success measures. Long Range Planning, 36(2), 187-204.
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Mendelson, H. (2000). Organizational architecture and success in the information technology industry.
Management Science, 46(4), 513-529.
Newell, S. J., & Goldsmith, R. E., (2001). The development of a scale to measure perceived corporate
credibility, Journal of Business Research, 52(3), 235–247.
Nikolowa, R. (2014). Developing new ideas: Spin-outs, spinoffs, or internal divisions. Journal of Economic
Behavior and Organization, 98, 70-88.
Nunnally, J.C., & Bernstein, L.H. (1999). Psychometric theory. Journal of Psychoeducational Assessment,
17(3), 275-280.
Oke, A., & Kach, A. (2012). Linking sourcing and collaborative strategies to financial performance: The role of
operational innovation. Journal of Purchasing and Supply Management, 18(1), 46-59.
Orpen, C. (2011). The effect of job enrichment on employee satisfaction, motivation, involvement, and
performance: A field experiment. Human Relations, 59(1), 783–814.
Pan, W., Sun, L., & Chow, I. S. (2012). Leader-member exchange and employee creativity: Test of a multilevel
moderated mediation model. Human Performance, 25(5), 432-451.
Prasertsang, S., Ussahawanitchakit, P., & Jhundra-Indra, P. (2012). Corporate social responsibility
effectiveness, firm competitiveness, business success and corporate sustainability: An empirical
investigation of ISO 14000 businesses in Thailand. International Journal of Business Strategy, 12(4),
137-164.
Rasulzada, F., & Dackert, I. (2009). Organizational creativity and innovation in relation to psychological well-
being and organizational factors. Creativity Research Journal, 21(2-3), 191-198.
Ray, D. K., & Romano Jr, N. C. (2013). Creative problem solving in gss groups: Do creative styles matter?.
Group Decision & Negotiation, 22(6), 1129-1157.
Reiter-Palmon, R., & Illies, J. J. (2004). Leadership and creativity: Understanding leadership from a creative
problem-solving perspective. The Leadership Quarterly, 15(1), 55-77.
Rey-Martí, A., Ribeiro-Soriano, D., & Sánchez-García, J. L. (2016). Giving back to society: Job creation through
social entrepreneurship. Journal of Business Research, 69(6), 2067-2072.
Rosholm, M., Røed, M., & Schøne, P. (2013). Are new work practices and new technologies biased against
immigrant workers?. International Journal of Manpower, 34(8), 995-1014.
Ruthankoon, R., & Olu Ogunlana, S. (2003). Testing Herzberg’s two-factor theory in the Thai construction
industry. Engineering, Construction and Architectural Management, 10(5), 333-341.
Shalley, C. E., Zhou, J., & Oldham, G. R. (2004). The effects of personal and contextual characteristics on
creativity: Where should we go from here?. Journal of Management, 30(6), 933–958.
Škerlavaj, M., Černe, M., & Dysvik, A. (2014). I get by with a little help from my supervisor: Creative-idea
generation, idea implementation, and perceived supervisor support. The Leadership Quarterly, 25(5),
987-1000.
Tan, Y., Ochoa, J. J., Langston, C., & Shen, L. (2015). An empirical study on the relationship between
sustainability performance and business competitiveness of international construction contractors.
Journal of Cleaner Production, 93(1), 273-278.
Testa, F., Iraldo, F., & Frey, M. (2011). The effect of environmental regulation on firms’ competitive
performance: The case of the building and construction sector in some EU regions. Journal of
Environmental Management, 92(9), 2136-2144.
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and Technology. 1(1), 276-282. Retrieved December 25, 2015, from
https://ieeexplore.ieee.org/stamp/stamp.jsp?tp =&arnumber=917350&isnumber=19805
Walsh, J. P., Lee, Y. N., & Nagaoka, S. (2016). Openness and innovation in the US: Collaboration form, idea
generation and implementation. Research Policy, 45(8), 1660-1671.
Waranantakul, O., Ussahawanitchakit, P., & Jhundra-indra, P. (2013). Service innovation creation capability of
spa businesses in Thailand: An empirical investigation of the antecedents and consequences. Review
of Business Research, 13(4), 39-76.
Warren, C. M. (2003). New working practice and office space density: A comparison of Australia and the UK.
Facilities, 21(14), 306-314.
Weinzimmer, L. G., Michel, E. J., & Franczak, J. L. (2011). Creativity and firm-level performance: The mediating
effects of action orientation. Journal of Managerial Issues, 23(1), 62-82.
Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). Toward a theory of organizational creativity. Academy
of Management Review, 18(2), 293-321.
Wu, S. J., Melnyk, S. A., & Flynn, B. B. (2010). Operational capabilities: The secret ingredient. Decision
Sciences, 41(4), 721-754.
Yang, Y., Lee, P. K., & Cheng, T. C. E. (2016). Continuous improvement competence, employee creativity, and
new service development performance: A frontline employee perspective. International Journal of
Production Economics, 171(1), 275-288.
Yeh-Yun Lin, C., & Liu, F. C. (2012). A cross-level analysis of organizational creativity climate and perceived
innovation: The mediating effect of work motivation. European Journal of Innovation Management,
15(1), 55-76.
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performance in the UK retail sector: A resource-based perspective. Industrial Marketing Management,
43(1), 25-31.
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5(1), 234-243.
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Journal, 7(3-4), 391-405.
professionals. Information and Computer Security, 23(3), 347-367.
Aina, O. O., & Omoniyi, A. T. (2014). The effect of job enrichment schemes on selected construction workers in
Nigeria. Organization, Technology and Management in Construction, 6(1), 933-941.
Althuizen, N., & Wierenga, B. (2014). (2014). Supporting creative problem solving with a case-based reasoning
system. Journal of Management Information Systems, 31(1), 309-340.
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Singapore Management Review, 26(1), 45-61.
Aswathappa, K. (2005). Human Resource and Personnel Management. New Delhi: Tata McGraw-Hill
Education.
Azadegan, A. (2011). Benefiting from supplier operational innovativeness: The influence of supplier evaluations
and absorptive capacity. Journal of Supply Chain Management, 47(2), 49-64.
Azapagic, A. (2003). Systems approach to corporate sustainability: A general management framework.
Process Safety and Environmental Protection, 81(5), 303-316.
Brézillon, P. (2003). Using context for supporting users efficiently. In Dam, R.F. (Eds.) Proceedings of the 36th
Hawaii International Conference on System Sciences - 2003, 6-9 January 2003, Washington, DC, USA.
IEEE Computer Society. p. 1-9.
Cadez, S. & Guilding, C. (2008). An exploratory investigation of an integrated contingency model of strategic
management accounting. Organizations and Society, 33(7), 836-863.
Carmeli, A., Gelbard, R., & Reiter‐Palmon, R. (2013). Leadership, creative problem‐solving capacity, and
creative performance: The importance of knowledge sharing. Human Resource Management, 52(1), 95-121.
Chatman, J. A., & Barsade, S. G. (1995). Personality, organizational culture, and cooperation: Evidence from a
business simulation. Administrative Science Quarterly, 40(3), 423-443.
Colbert, B. (2004). The complex resource-based view: Implications for theory and practice in strategic human
resource management. The Academy of Management Review, 29(3), 341-358.
DeHaan, R. L. (2011). Teaching creative science thinking. Science, 334(6062), 1499-1500.
Doloi, H. (2007) Twinning Motivation productivity and management strategy in construction projects.
Engineering Management Journal. 5(3), 55-63.
Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy
and The Environment, 11(2), 130-141.
Geum, Y., & Park, Y. (2016). How to generate creative ideas for innovation: A hybrid approach of Word Net
and morphological analysis. Technological Forecasting and Social Change, 111, 176-187.
Gokiene, R., & Dagiliene, L. (2011). Estimation of critical cost elements in the model of tangible movable asset
operation cost management. Economics and Management, 16, 37-40.
Grimaldi, R., & Grandi, A. (2005). Business incubators and new venture creation: An assessment of incubating
models. Technovation, 25(2), 111-121.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7thed.). Upper
Saddle River, New Jersey: Pearson Education International.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2006). Multivariate Data Analysis (6thed.). Upper
Saddle River, New Jersey: Prentice Hall.
Hamilton, R. D., Eskin, D., & Michaels, M. P. (1998). Assessing competitors: The gap between strategic intent
and core capability. Long Range Planning, 31(3), 406-417.
Hammer, M. (2004). Deep change. Harvard Business Review, 82(4), 84-93.
Heong, Y. M., Yunos, J. M., Othman, W., Hassan, R., Kiong, T. T., & Mohamad, M. M. (2012). The needs
analysis of learning higher order thinking skills for generating ideas. Procedia-Social and Behavioral
Sciences, 59, 197-203.
Huang, L., Krasikova, D.V., & Liu, D. (2016). I can do it, so can you: The role of leader creative self-efficacy in
facilitating follower creativity. Organizational Behavior and Human Decision Processes, 132(1), 49-62.
Hunt, S. D., & Arnett, D. B. (2003). Resource-advantage theory and embeddedness: Explaining RA theory’s
explanatory success. Journal of Marketing Theory and Practice, 11(1), 1-17.
Johannessen, J. A., & Olsen, B. (2003). Knowledge management and sustainable competitive advantages: The
impact of dynamic contextual training. International Journal of Information Management, 23(4), 277-289.
Joo, B.-K., Yang, B., & McLean, G.N. (2014) Employee creativity: The effects of perceived learning culture,
leader–member exchange quality, job autonomy, and proactivity. Human Resource Development
International, 17(3), 297-317.
Kim, T. Y., Hon, A. H., & Lee, D. R. (2010). Proactive personality and employee creativity: The effects of job
creativity requirement and supervisor support for creativity. Creativity Research Journal, 22(1), 37-45.
Kor, Y. Y., & Mesko, A. (2013). Dynamic managerial capabilities: Configuration and orchestration of top
executives' capabilities and the firm's dominant logic. Strategic Management Journal, 34(2), 233-244.
Koveshnikov, A., Barner-Rasmussen, W., Ehrnrooth, M., and Mäkelä, K. (2012). A framework of successful
organizational practices in Western multinational companies operating in Russia. Journal of World
Business, 47(3), 371-382.
Krasnikov, A., & Jayachandran, S. (2008). The relative impact of marketing, research-and-development, and
operations capabilities on firm performance. Journal of Marketing, 72(4), 1-11.
Kuo, F.R., Chen, N.S., & Hwang, G.J. (2014). A creative thinking approach to enhancing the web-based
problemsolving performance of university students. Computers and Education, 72(1), 220-230.
Lozano, R., Carpenter, A., & Huisingh, D. (2015). A review of ‘theories of the firm’ and their contributions to
corporate sustainability. Journal of Cleaner Production, 106, 430-442.
Maltz, A. C., Shenhar, A. J., & Reilly, R. R. (2003). Beyond the balanced scorecard: Refining the search for
organizational success measures. Long Range Planning, 36(2), 187-204.
March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), 71–87.
Mendelson, H. (2000). Organizational architecture and success in the information technology industry.
Management Science, 46(4), 513-529.
Newell, S. J., & Goldsmith, R. E., (2001). The development of a scale to measure perceived corporate
credibility, Journal of Business Research, 52(3), 235–247.
Nikolowa, R. (2014). Developing new ideas: Spin-outs, spinoffs, or internal divisions. Journal of Economic
Behavior and Organization, 98, 70-88.
Nunnally, J.C., & Bernstein, L.H. (1999). Psychometric theory. Journal of Psychoeducational Assessment,
17(3), 275-280.
Oke, A., & Kach, A. (2012). Linking sourcing and collaborative strategies to financial performance: The role of
operational innovation. Journal of Purchasing and Supply Management, 18(1), 46-59.
Orpen, C. (2011). The effect of job enrichment on employee satisfaction, motivation, involvement, and
performance: A field experiment. Human Relations, 59(1), 783–814.
Pan, W., Sun, L., & Chow, I. S. (2012). Leader-member exchange and employee creativity: Test of a multilevel
moderated mediation model. Human Performance, 25(5), 432-451.
Prasertsang, S., Ussahawanitchakit, P., & Jhundra-Indra, P. (2012). Corporate social responsibility
effectiveness, firm competitiveness, business success and corporate sustainability: An empirical
investigation of ISO 14000 businesses in Thailand. International Journal of Business Strategy, 12(4),
137-164.
Rasulzada, F., & Dackert, I. (2009). Organizational creativity and innovation in relation to psychological well-
being and organizational factors. Creativity Research Journal, 21(2-3), 191-198.
Ray, D. K., & Romano Jr, N. C. (2013). Creative problem solving in gss groups: Do creative styles matter?.
Group Decision & Negotiation, 22(6), 1129-1157.
Reiter-Palmon, R., & Illies, J. J. (2004). Leadership and creativity: Understanding leadership from a creative
problem-solving perspective. The Leadership Quarterly, 15(1), 55-77.
Rey-Martí, A., Ribeiro-Soriano, D., & Sánchez-García, J. L. (2016). Giving back to society: Job creation through
social entrepreneurship. Journal of Business Research, 69(6), 2067-2072.
Rosholm, M., Røed, M., & Schøne, P. (2013). Are new work practices and new technologies biased against
immigrant workers?. International Journal of Manpower, 34(8), 995-1014.
Ruthankoon, R., & Olu Ogunlana, S. (2003). Testing Herzberg’s two-factor theory in the Thai construction
industry. Engineering, Construction and Architectural Management, 10(5), 333-341.
Shalley, C. E., Zhou, J., & Oldham, G. R. (2004). The effects of personal and contextual characteristics on
creativity: Where should we go from here?. Journal of Management, 30(6), 933–958.
Škerlavaj, M., Černe, M., & Dysvik, A. (2014). I get by with a little help from my supervisor: Creative-idea
generation, idea implementation, and perceived supervisor support. The Leadership Quarterly, 25(5),
987-1000.
Tan, Y., Ochoa, J. J., Langston, C., & Shen, L. (2015). An empirical study on the relationship between
sustainability performance and business competitiveness of international construction contractors.
Journal of Cleaner Production, 93(1), 273-278.
Testa, F., Iraldo, F., & Frey, M. (2011). The effect of environmental regulation on firms’ competitive
performance: The case of the building and construction sector in some EU regions. Journal of
Environmental Management, 92(9), 2136-2144.
Trilling, B., & Fadel, C. (2009). 21st Centuryskills: Learningforlife in Ourtimes. San Francisco: Jossey-Bass A
Willey Imprint.
Vicenzi, R. (2000). Creating conditions for creativity and innovation in organizations. Management of Innovation
and Technology. 1(1), 276-282. Retrieved December 25, 2015, from
https://ieeexplore.ieee.org/stamp/stamp.jsp?tp =&arnumber=917350&isnumber=19805
Walsh, J. P., Lee, Y. N., & Nagaoka, S. (2016). Openness and innovation in the US: Collaboration form, idea
generation and implementation. Research Policy, 45(8), 1660-1671.
Waranantakul, O., Ussahawanitchakit, P., & Jhundra-indra, P. (2013). Service innovation creation capability of
spa businesses in Thailand: An empirical investigation of the antecedents and consequences. Review
of Business Research, 13(4), 39-76.
Warren, C. M. (2003). New working practice and office space density: A comparison of Australia and the UK.
Facilities, 21(14), 306-314.
Weinzimmer, L. G., Michel, E. J., & Franczak, J. L. (2011). Creativity and firm-level performance: The mediating
effects of action orientation. Journal of Managerial Issues, 23(1), 62-82.
Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). Toward a theory of organizational creativity. Academy
of Management Review, 18(2), 293-321.
Wu, S. J., Melnyk, S. A., & Flynn, B. B. (2010). Operational capabilities: The secret ingredient. Decision
Sciences, 41(4), 721-754.
Yang, Y., Lee, P. K., & Cheng, T. C. E. (2016). Continuous improvement competence, employee creativity, and
new service development performance: A frontline employee perspective. International Journal of
Production Economics, 171(1), 275-288.
Yeh-Yun Lin, C., & Liu, F. C. (2012). A cross-level analysis of organizational creativity climate and perceived
innovation: The mediating effect of work motivation. European Journal of Innovation Management,
15(1), 55-76.
Yu, W., Ramanathan, R., & Nath, P. (2014). The impacts of marketing and operations capabilities on financial
performance in the UK retail sector: A resource-based perspective. Industrial Marketing Management,
43(1), 25-31.
Zacarias, M., & Martins, P. V. (2012). Aligning business processes and work practices. Procedia Technology,
5(1), 234-243.
Zuckerman, H., & Cole, J. R. (1994). Research strategies in science: A preliminary inquiry. Creativity Research
Journal, 7(3-4), 391-405.
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25-10-2019
How to Cite
Chinchang, P., Pratoom, K., & Jhundra-indra, P. (2019). Employee Creativity Management Capability and Corporate Sustainability: Empirical Evidence from Furniture Exporting Businesses in Thailand. Journal of Accountancy and Management, 10(3), 69–87. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/223056
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