การพัฒนาตัวบ่งชี้พฤติกรรมการเป็นสมาชิกที่ดีในองค์กรสู่ความสำเร็จขององค์กรธุรกิจโรงแรมในประเทศไทยDeveloping Indicators of organizational citizenship behavior to firm success: An empirical research of hotel businesses in Thailand
คำสำคัญ:
พฤติกรรมการเป็นสมาชิกที่ดีในองค์กร, ความสำเร็จขององค์กรบทคัดย่อ
การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อ 1)พัฒนาตัวบ่งชี้พฤติกรรมการเป็นสมาชิกที่ดีในองค์กร และ 2) ศึกษาผลกระทบของพฤติกรรมการเป็นสมาชิกที่ดีในองค์กรต่อความสำเร็จขององค์กรธุรกิจโรงแรมในประเทศไทย โดยใช้แบบสอบถาม เป็นเครื่องมือในการเก็บรวบรวมข้อมูลจากธุรกิจโรงแรมในประเทศไทยจำนวน 311 คน สถิติที่ใช้ในการวิเคราะห์ข้อมูล ได้แก่ สถิติร้อยละ
ค่าเฉลี่ย ค่าเบี่ยงเบนมาตรฐาน สถิติสัมประสิทธิ์สหสัมพันธ์แบบเพียร์สัน และทดสอบสมมติฐานด้วยวิธีการวิเคราะห์องค์ประกอบเชิงยืนยันอันดับที่สอง และโมเดลสมการโครงสร้าง ผลการวิเคราะห์ข้อมูลพบว่า โมเดลการวิเคราะห์มีความสอดคล้องกับข้อมูลเชิงประจักษ์อยู่ในเกณฑ์ดี (χ2/df = 1.218, p = .052, GFI = .953, AGFI = .926, CFI= .995, RMSEA = .026) ผลการวิจัย
พบว่า 1) การให้ความร่วมมือกับผู้อื่น การปกป้ององค์กร จิตอาสาอย่างสร้างสรรค์ และ ความกระตือรือร้นให้กับองค์กร เป็นสี่มิติ
องค์ประกอบของพฤติกรรมการเป็นสมาชิกที่ดีในองค์กร และ 2) พฤติกรรมการเป็นสมาชิกที่ดีในองค์กรมีผลกระทบต่อความสำเร็จขององค์กร ดังนั้น ผู้บริหารธุรกิจโรงแรมควรส่งเสริมให้สมาชิกในองค์กรให้ความร่วมมือในการทำงาน การปกป้ององค์กร
พร้อมทั้งมีจิตอาสาเสียสละ และกระตือรือร้นในการทำงานเพื่อให้เกิดพฤติกรรมการเป็นสมาชิกที่ดีในองค์กรอันนำไปสู่ความสำเร็จขององค์กร
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Agranov, R. & McGuire, M. (2001). Big questions in public network management research. Journal of
Public Administration Research and Theory, 11 (3), 295-326.
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organizational performance: Empirical analysis of public employees in Guadalajara, Mexico.
EconoQuantum, 12(2), 71-92.
Armstrong, J. S. & Overton, T. S. (1977). Estimating non-response bias in mail surveys. Journal of
Marketing Research, 14(1), 396-402.
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Behnia, B. (2012). Volunteering with newcomers: The perspectives of Canadian - and foreign-born volunteers.
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Brown, E. (1999). Assessing the value of volunteer activity. Nonprofit and Voluntary Sector Quarterly,
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Dechow, N. & Mourissen, J. (2005). Enterprise resource planning systems, management control and the
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Dyne, L. & Lepine, J. A. (1998). Helping and voice extra-role behavior: Evidence of construct and
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George, J. M. (1990). Personality, affect and behavior in groups. Journal of Applied Psychology, 75(2), 107-116.
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Public Organization Review, 14(3), 397-417.
Kongsompong, K., Green, R., & Patterson, P. (2009). Collectivism and social influence in the buying
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Journal, 17(3),142-149.
MacKenzie, S. B., Podsakoff, P. M., & Ahearne, M. (1998). Some possible antecedents and consequences
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Miao, R. (2011). Perceived organizational support, job satisfaction, task performance and organizational
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Michael, J. (2000). Implications and refinements of the establishing operation concept. Journal of Applied
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organizational citizenship behavior. Journal of Organizational Behavior, 16(2), 127-42.
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Mostafa, A. S. & Leon-Cazares, F.(2016). Public service motivation and organizational performance
in mexico: testing the mediating effects of organizational citizenship behaviors. International
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Nunnally, C. & Bernstein, H. (1994). Psychometric theory. New York, NY: McGraw-Hill.
Øgaard, T., Marnburg, E., & Larsen, S. (2008). Perceptions of organizational structure in the hospitality industry:
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MA: Lexington Books.
Podsakoff, P. M., Ahearne, M., & MacKenzie, S. B. (1997), Organisational citizenship behavior and the
quality and quantity of work group performance. Journal of Applied Psychology, 82(2), 262-270.
Podsakoff, P. M., MacKenzie, S. B., Moorman, R. H., & Fetter, R. (1990). Transformational leader behaviors
and their effects on followers’ trust in leader, satisfaction, and organizational citizenship behaviors.
The Leadership Quarterly, 1(2), 107-142.
Podsakoff, P. M., MacKenzie, S. B., Paine, J. B., & Bachrach, D. G. (1997). Organizational citizenship
behaviors: A critical review of the theoretical and empirical literature and suggestions for future
research. Journal of Management, 26(3),513-563.
Podsakoff, P. M., MacKenzie, S. B., Paine, J. B., & Bachrach, D. G. (2000). Organizational citizenship
behaviors: A critical review of the theoretical and empirical literature and suggestions for future
research. Journal of Management, 26(3), 513-563.
Podsakoff, N. P., Whiting, S. W., Podsakoff, P. M., & Blume, B. D. (2009). Individual-and organizational-
level consequences of organizational citizenship behaviors: A meta-analysis. Journal of Applied
Psychology, 94(1), 122.
Rao, M. S. (2015). Employers hire for attitude and train for skill: Enthusiastic candidates often land the offer
of a job. Human Resource Management International Digest, 23(4), 33-34.
Robert, E. H. (2013). The importance of a risk register in risk management. Retrieved May 1, 2016,
from http://www.roughnotes.com/rnmagazine/2013/january/2013_01p034.htm
Taniguchi, H. (2012). The determinants of formal and informal volunteering: Evidence from the American
time use survey. Voluntas, 23(4), 920-939.
Shahin, A., Javad, S., & Javad, K. (2014). Developing a model for the influence of perceived organizational
climate on organizational citizenship behavior and organizational performance based on
balanced score card. International Journal of Productivity and Performance Management,
63(3), 290-307.
Shetach, A. & Marcus, O. (2015). Citizenship-behavior, cooperation and job satisfaction of medical and
nursing teams in an Israeli hospital. Team Performance Management, 21(3/4), 181-198.
Shin, Y., Oh, W., Sim, C., & Lee, J. (2016). A multilevel study of supportive leadership and individual work
outcomes: the mediating roles of team cooperation job satisfaction, and team commitment.
Journal of Applied Business Research, 32(1), 55.
Walumbwa, F. O., Hartnell, C., A., & Oke, A. (2010). Servant leadership, procedural justice climate, service
climate, employee attitudes, and organizational citizenship behavior: A cross-level investigation.
Journal of Applied Psychology, 95(3), 517.
Walz, S. M. & Niehoff, B. P. (1996). Organizational citizenship behaviors and their effect on organizational
effectiveness in limited menu restaurants. Academy of Management Best Papers Proceedings, 307–311.
Williams, L. J. & Anderson, S. E. (1991). Job satisfaction and organizational commitment as predictors of
organizational citizenship and in-role behaviors. Journal of Management, 17(3), 601-617.
Yen, H. R. & Niehoff, B. P. (2004), Organizational citizenship behaviors and organizational effectiveness:
Examining relationships in Taiwanese banks. Journal of Applied Social Psychology, 34(8), 1617-1637.
Agranov, R. & McGuire, M. (2001). Big questions in public network management research. Journal of
Public Administration Research and Theory, 11 (3), 295-326.
Andrew, S. & León-Cázares, F. (2015). Mediating effects of organizational citizenship behavior on
organizational performance: Empirical analysis of public employees in Guadalajara, Mexico.
EconoQuantum, 12(2), 71-92.
Armstrong, J. S. & Overton, T. S. (1977). Estimating non-response bias in mail surveys. Journal of
Marketing Research, 14(1), 396-402.
Barkay, T. (2012). Employee volunteering: soul, body and CSR. Social Responsibility Journal, 8(1), 48-62.
Becker, G. (1993). Nobel Lecture: The economic way of looking at behavior. The Journal of Political Economy,
101(3), 385-409.
Behnia, B. (2012). Volunteering with newcomers: The perspectives of Canadian - and foreign-born volunteers.
Canadian Journal of Nonprofit and Social Economy Research, 3(2), 6-23.
Bollen, K. A. (1986). Sample size and bentler and Bonett's normed fit index. Psychometrika, 51(3), 375-77.
Brown, E. (1999). Assessing the value of volunteer activity. Nonprofit and Voluntary Sector Quarterly,
28(1), 3-17.
Dechow, N. & Mourissen, J. (2005). Enterprise resource planning systems, management control and the
quest for integration. Accounting, Organizations and Society, 30(7-8), 691-733.
Dejours, C. (2005). The Human Factor (5th ed.). Rio de Janeiro, RJ: FGV Editora.
Diedericks, E. (2012). Flourishing of employees in the information technology industry in South Africa.
Doctoral dissertation. Vanderbijlpark, South Africa: North-West University.
Dyne, L. & Lepine, J. A. (1998). Helping and voice extra-role behavior: Evidence of construct and
predictive validity. Academy of Management Journal, 41(1),108-119.
George, J. M. (1990). Personality, affect and behavior in groups. Journal of Applied Psychology, 75(2), 107-116.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2006). Multivariate data analysis (5th ed.).
Upper Sadie River: NJ, Pearson Education Incorporation.
Hair, J. F., Black, W. C., Babin B. J., & Anderson R. E. (2010). Multivariate data analysis. (7th ed.).
New Jersey: Pearson Education.
Hendricksen, C. (2002). The research web: asynchronous collaboration in social scientific research.
PhD dissertation, University of Washington, Seattle, WA
Katz, D. (1964). The motivational basis of organizational behavior. Behavioral Science, 9(2), 131-146.
Kim, H. (2014). Transformational leadership, organizational clan culture, organizational affective
commitment, and organizational citizenship behavior: a case of South Korea's public sector.
Public Organization Review, 14(3), 397-417.
Kongsompong, K., Green, R., & Patterson, P. (2009). Collectivism and social influence in the buying
decision: A four-country study of inter- and intra-national differences. Australasian Marketing
Journal, 17(3),142-149.
MacKenzie, S. B., Podsakoff, P. M., & Ahearne, M. (1998). Some possible antecedents and consequences
of in-role and extra-role salesperson performance’. Journal of Marketing, 62, (3), 87-98.
Miao, R. (2011). Perceived organizational support, job satisfaction, task performance and organizational
citizenship behavior in china. Journal of Behavioral and Applied Management, 12(2), 105-127.
Michael, J. (2000). Implications and refinements of the establishing operation concept. Journal of Applied
Behavior Analysis, 33(4), 401-410.
Moorman, R. H.& Blakeley, G. L. (1995). Individualism-collectivism as an individual difference predictor of
organizational citizenship behavior. Journal of Organizational Behavior, 16(2), 127-42.
Morrison, E. W. (1994). Role definitions and organizational citizenship behavior: The importance of the
employee's perspective. Academy of Management journal, 37(6), 1543-1567.
Mostafa, A. S. & Leon-Cazares, F.(2016). Public service motivation and organizational performance
in mexico: testing the mediating effects of organizational citizenship behaviors. International
Journal of Public Administration, 39(1), 40.
Nunnally, C. & Bernstein, H. (1994). Psychometric theory. New York, NY: McGraw-Hill.
Øgaard, T., Marnburg, E., & Larsen, S. (2008). Perceptions of organizational structure in the hospitality industry:
Consequences for commitment, job satisfaction and perceived performance. Tourism Management, 29(4),
661-671.
Organ, D. W. (1988). Organizational citizenship behavior: The good soldier syndrome. Lexington,
MA: Lexington Books.
Podsakoff, P. M., Ahearne, M., & MacKenzie, S. B. (1997), Organisational citizenship behavior and the
quality and quantity of work group performance. Journal of Applied Psychology, 82(2), 262-270.
Podsakoff, P. M., MacKenzie, S. B., Moorman, R. H., & Fetter, R. (1990). Transformational leader behaviors
and their effects on followers’ trust in leader, satisfaction, and organizational citizenship behaviors.
The Leadership Quarterly, 1(2), 107-142.
Podsakoff, P. M., MacKenzie, S. B., Paine, J. B., & Bachrach, D. G. (1997). Organizational citizenship
behaviors: A critical review of the theoretical and empirical literature and suggestions for future
research. Journal of Management, 26(3),513-563.
Podsakoff, P. M., MacKenzie, S. B., Paine, J. B., & Bachrach, D. G. (2000). Organizational citizenship
behaviors: A critical review of the theoretical and empirical literature and suggestions for future
research. Journal of Management, 26(3), 513-563.
Podsakoff, N. P., Whiting, S. W., Podsakoff, P. M., & Blume, B. D. (2009). Individual-and organizational-
level consequences of organizational citizenship behaviors: A meta-analysis. Journal of Applied
Psychology, 94(1), 122.
Rao, M. S. (2015). Employers hire for attitude and train for skill: Enthusiastic candidates often land the offer
of a job. Human Resource Management International Digest, 23(4), 33-34.
Robert, E. H. (2013). The importance of a risk register in risk management. Retrieved May 1, 2016,
from http://www.roughnotes.com/rnmagazine/2013/january/2013_01p034.htm
Taniguchi, H. (2012). The determinants of formal and informal volunteering: Evidence from the American
time use survey. Voluntas, 23(4), 920-939.
Shahin, A., Javad, S., & Javad, K. (2014). Developing a model for the influence of perceived organizational
climate on organizational citizenship behavior and organizational performance based on
balanced score card. International Journal of Productivity and Performance Management,
63(3), 290-307.
Shetach, A. & Marcus, O. (2015). Citizenship-behavior, cooperation and job satisfaction of medical and
nursing teams in an Israeli hospital. Team Performance Management, 21(3/4), 181-198.
Shin, Y., Oh, W., Sim, C., & Lee, J. (2016). A multilevel study of supportive leadership and individual work
outcomes: the mediating roles of team cooperation job satisfaction, and team commitment.
Journal of Applied Business Research, 32(1), 55.
Walumbwa, F. O., Hartnell, C., A., & Oke, A. (2010). Servant leadership, procedural justice climate, service
climate, employee attitudes, and organizational citizenship behavior: A cross-level investigation.
Journal of Applied Psychology, 95(3), 517.
Walz, S. M. & Niehoff, B. P. (1996). Organizational citizenship behaviors and their effect on organizational
effectiveness in limited menu restaurants. Academy of Management Best Papers Proceedings, 307–311.
Williams, L. J. & Anderson, S. E. (1991). Job satisfaction and organizational commitment as predictors of
organizational citizenship and in-role behaviors. Journal of Management, 17(3), 601-617.
Yen, H. R. & Niehoff, B. P. (2004), Organizational citizenship behaviors and organizational effectiveness:
Examining relationships in Taiwanese banks. Journal of Applied Social Psychology, 34(8), 1617-1637.
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10/25/2018
How to Cite
Phetphongphan, W. (2018). การพัฒนาตัวบ่งชี้พฤติกรรมการเป็นสมาชิกที่ดีในองค์กรสู่ความสำเร็จขององค์กรธุรกิจโรงแรมในประเทศไทยDeveloping Indicators of organizational citizenship behavior to firm success: An empirical research of hotel businesses in Thailand. วารสารการบัญชีและการจัดการ, 10(3), 250–263. สืบค้น จาก https://so02.tci-thaijo.org/index.php/mbs/article/view/222974
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ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยมหาสารคาม และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
