Examining the Institutional Entrepreneurship Process of China’s O2O Shared Mobility Sector

Authors

  • Jing Ma Chinese Graduate School, Panyapiwat ,Panyapiwat Institute of Management
  • Erming Xu Chinese Graduate School, Panyapiwat ,Panyapiwat Institute of Management

Keywords:

Institutional Entrepreneurship, Institutional Logics, Cognitive Legitimacy, Categorization

Abstract

      This paper examines institutional entrepreneurship process of China’s O2O shared mobility sector from the perspective of institutional entrepreneurship and multiple institutional logics guiding by a linguistic discourse analysis framework. The study indicated that there were multiple institutional logics behind China’s O2O shared mobility sector, which showed a clear trace of shift from family logic to sharing logic. Such a profound change in institutional logics resulted in new institutional concepts and a series of institutional entrepreneurship acts. 

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Published

09-10-2019

How to Cite

Ma, J., & Xu, E. (2019). Examining the Institutional Entrepreneurship Process of China’s O2O Shared Mobility Sector. Journal of Accountancy and Management, 11(2), 127–139. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/220554

Issue

Vol. 11 No. 2 (2019): April - June

Section

Research Articles

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