Product Design and Development of Krajood Souvenirs to Create the Identity of Community Enterprise Groups in the Sathing Phra Peninsula Area: A Case Study of the Khlong Dan Housewives Community Enterprise, Khlong Dan Subdistrict, Ranot District, Songkhla Province

Abstract

The objective of research were to 1) study the lifestyle, wisdom, handicrafts and local materials that appear in the area of the Sathing Phra Peninsula, 2) design, develop, and study the satisfaction with souvenir products from Krajood inspired by the way of life and wisdom in the Sathing Phra Peninsula 3) create innovative design for Khlong Dan Community Enterprises Khlong Dan sub-district, Ranot District, Songkhla Province. The sample group includes 5 community leaders, 25 community enterprise member, 200 tourists in the Sathing Phra Peninsula area, and three product design professionals, The research tools used were interviews and questionnaires. Data were analyzed using percentages and averages. Research found that: 1. The way of life involves a community living on both sides of the city and engaging primarily in agriculture. The area has a rich culture, including language, architecture, dance, folk music, unique traditions, and Krajood-based handicraft wisdom. 2. In terms of product design and development, researchers created prototypes based on local identity such as lifestyle, traditions, art, culture, wisdom, play, beliefs, legends, and stories. Market testing showed an overall satisfaction rate of 93.96%. Following knowledge transfer activities, community enterprises gained insights into applying new identity-based design, marketing knowledge, brand development, and commercial extension. As a result, opportunities for community enterprises to increase their revenue by more than 25% were enhanced.