DEVELOPMENT OF COCONUT MIDRIB STICKS AS A HANDICRAFT PRODUCT ACCORDING TO LOCAL CULTURE FUND: A CASE STUDY OF KASET SUAN NOK COMMUNITY ENTERPRISE GROUP, BANG YI RONG SUB-DISTRICT, BANG KON TI DISTRICT, SAMUT SONGKRAM PROVINCE

Abstract

According to the concept of increasing and creating income for the local area by using the resources in the community as a One product One district (OTOP), it could be considered as a group of products that would support needs of production. However, similarities of the products caused a market maturity among the consumers of these products. Therefore, this research aims to 1) study to find methods to develop coconut midrib sticks as a handicraft product according to local culture fund, 2) develop the handicraft product of coconut midrib sticks according to local culture fund, and 3) investigate the satisfaction of the enterprise group on the production, and the consumers influencing the product style to promote the development and a variety of local products. This was participation research focusing on the development from participation of the community to create the body of knowledge together. The development process was accurate and in-depth. From the in-depth data collection in the area, with systematic analysis and five times of participation of the samples on the process of the development. The satisfaction evaluation of the enterprise group to the production was at a high level with the means of 4.19, meanwhile the standard deviation of 0.21 and the satisfaction of the consumer group was at the highest level with the means of 4.82 with the standard deviation of 0.38.