THE PRIORITY FOR DEVELOPING OPERATIONAL COMPETENCIES IN EDUCATIONAL SERVICES OF SUPPORT PERSONNEL AT KHON KAEN UNIVERSITY

Abstract

This Article aimed to study 1) study the level of performance competencies in educational services among support staff at Khon Kaen University, and 2) prioritize the development needs for these competencies. The study population includes support staff, categorized as university employees and temporary workers, who provide educational services at Khon Kaen University during the 2024 fiscal year, totaling 247 individuals. The researcher used the entire population as the sample group for the study. This research employs a quantitative approach, utilizing univariate analysis to describe the sample group's characteristics. Descriptive statistics, including frequency distribution, percentage, mean, and standard deviation, were used to determine the levels of competency development needs in educational services among support staff at the university.

Findings: 1) The overall competency in work performance for educational services among staff was found to be at a high level, with an average score of 4.39. The highest average score was related to the competency of conscience and moral dread, while the lowest averages were observed in organizational culture and organizational commitment.

2) The prioritization of competency development needs in educational services for support staff at Khon Kaen University is as follows: conscience and moral dread, Quality service delivery, Professional expertise accumulation, Teamwork, Avoiding siloed work practices, Intergenerational harmony, Big Data network, Digital technology, Organizational culture and Organizational commitment.

The findings contribute to knowledge for planning continuous staff development. They provide data for departmental planning aimed at enhancing capabilities and raising operational standards to higher levels.