A Comparative Analysis of the Dairy Industry Operations in Thailand and Vietnam: A Case Study of the DPO and Vinamilk
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Abstract
This article aims to present a comparative analysis of the business operations of the dairy product industry using SWOT analysis in terms of organizational structure, marketing, production, and finance of the Dairy Farming Promotion Organization of Thailand (DPO) and Vietnam Dairy Products Joint Stock Company (Vinamilk). This qualitative research collected data from websites, company performance reports, and news from both organizations and analyzed the data using documentary research techniques. The findings indicate that the DPO has a detailed and clear chain of command with centralized decision-making, whereas Vinamilk has a less clear chain of command with decentralized decision-making. Furthermore, DPO emphasizes a state enterprise management style, excelling in raw materials but lacking innovation in production processes. Vinamilk, on the other hand, focuses on a fully integrated business model, prioritizing production base and logistics expansion, emphasizing innovation, and possessing strong production technology. Financially, DPO has consistent revenue but less impressive profits, whereas Vinamilk has strong financial indicators, high liquidity, and potential for global expansion. This research contributes to a comprehensive understanding of the business operations of the dairy product industry. Furthermore, the strengths and weaknesses identified from comparing the business performance of organizations in both countries can be applied to assess the situation and help fill knowledge gaps in the context of strategic planning. This leads to improvements and development of the dairy industry to achieve maximum effectiveness and efficiency.
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