Supply Chain Management and Innovation Management for Enhancing the Export Readiness of Thai Coffee in the Digital Era
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Abstract
This article aims to 1) investigate the current conditions of supply chain management (SCM), innovation management (IM), and export readiness (ER) among coffee farmers in Chiang Rai Province; 2) examine the relationships among SCM, IM, and ER; and 3) analyze the causal influence of SCM and IM on ER. The paper employed a quantitative design, using SCM and IM as the conceptual framework. The study area was Chiang Rai Province, with a sample of 400 registered coffee farmers selected through simple random sampling and proportional allocation across districts. Data were collected using a structured questionnaire. Content validity was verified by five experts, and the instrument demonstrated high reliability (Cronbach’s alpha = 0.891). Descriptive statistics and structural equation modeling (SEM) were employed for data analysis.
The results revealed that: (1) farmers perceived SCM, IM, and ER at a high level (Mean = 3.79, S.D. = 0.73); (2) SCM was positively correlated with IM (r = 0.652) and ER (r = 0.701), while IM was positively correlated with ER (r = 0.683), with all relationships being statistically significant; and (3) the SEM model was consistent with the empirical data (χ²/df = 1.87, CFI = 0.962, RMSEA = 0.045, RMR = 0.032). SCM had a direct positive influence on ER (β = 0.49), IM had a direct positive influence on ER (β = 0.37), and SCM exerted an indirect influence on ER through IM (β = 0.24). These findings highlight that a strong SCM, complemented by effective IM, can enhance the ER of Thai coffee farmers in accessing global markets sustainably. The paper not only contributes theoretical value by confirming the mediating role of IM but also provides practical implications for strengthening SCM and IM strategies at the community, enterprise, and policy levels.
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