The Strengthening Learning and Cultural Tourism Networks in Chachoengsao Province

Abstract

This research aims to study the current situation of strengthening learning resources and cultural tourism promotion networks in order to strengthen learning resources and cultural tourism promotion networks in order to propose a process for strengthening learning resources and cultural tourism promotion networks. The research model is research and development (Research and Development). 1) In-depth interviews using a questionnaire to interview 21 key informants and focus group discussions with 11 experts. 2) Quantitative data analysis using a questionnaire tool distributed to 120 tourists.
The research findings reveal that:

1. Strengthening of learning resources and networks for promoting cultural tourism found that the development of cultural learning resources was guided by creating modern learning resources such as training manuals, learning resources for using Canva to create media, pamphlets, infographic maps showing various points inside and outside the temple, and disseminating information via social media to reach a variety of target groups.

2.The development of learning resources and cultural tourism promotion networks in Chachoengsao Province found guidelines for developing cultural learning resources. By creating modern learning resources such as training manuals, learning resources, Canva, brochures, learning resources, infographics, maps showing various points inside and outside the temple, including the 100-year-old market, information signs and applications that provide information about the history and culture of the learning resources, and increasing the dissemination of information via social media, websites and QR Codes to reach a variety of target groups.

3. The process of strengthening learning resources and networks in 6 steps includes collecting data on the current conditions of learning resources, creating training manuals to strengthen learning resources, conducting workshops to develop learning resources, extracting lessons and creating maps of learning resources, developing skills as cultural tour guides, and joining together to create sustainable networks.