The Process of Developing a Database and The Potential to Promote Cultural Tourism in Chachoengsao Province

Abstract

This research aims to study the current situation, problems, and obstacles related to database management and the promotion of cultural tourism. It also seeks to develop a database and enhance the capacity for promoting cultural tourism, as well as propose a process for database development and tourism promotion in Chachoengsao Province. The study employs a research and development (R&D) approach, collecting data from 400 tourists and 21 key informants from government agencies, the private sector, and community leaders, along with a focus group discussion involving 11 experts. The research instruments include questionnaires and in-depth interviews. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed through content analysis. The research findings reveal that: 1. The current situation, problems, and obstacles indicate that Wat Sothon Wararam Worawihan, Ban Mai Market, and Wat Saman Rattanaram lack a systematic database, resulting in fragmented and unorganized information. The absence of an efficient digital platform hinders information dissemination and accessibility for tourists. Additionally, issues such as traffic congestion and a shortage of tour guides persist. 2. The database development utilizes Open Source technology (phpMyAdmin) to create a MySQL database, which is integrated with a Content Management System (CMS) and Google Maps. The information is disseminated through websites and social media, supported by a high-stability web hosting service. 3. The proposed development process consists of eight steps: data collection, digital database development, infrastructure improvement, tourism activity promotion, marketing and public relations, collaboration with stakeholders, monitoring and evaluation, and sustainable conservation. The integration of a structured database system with tourism development enhances efficiency and enriches tourist experiences. The research contributes valuable insights into the challenges and obstacles of cultural tourism database development, the potential for tourism promotion, and recommendations for sustainable development.