Linguistic Strategies in Contemporary International Thai Songs of Jeff Satur

Abstract

            Language in songs is another form of communication that humans sometimes use to convey their thoughts. Along with emotional aesthetics and its transmission, it can be said that language in songs can convey ideas of different actions according to the history of the composition or artist. The objective of this article is to study the linguistic strategies in contemporary international Thai songs performed by the artist Jeff Satur. This is a qualitative descriptive research study. The population used in the study consists of 21 songs. The conceptual framework of the study is based on the work of Sukcha and Thongnet. The results of the study found that in terms of language strategies in contemporary international Thai songs sung by artist Jeff Satur, there are 4 types of language strategies: 1) The use of words, including word play, alliteration and vowel assonance.  Repeated words, repetition. 2) Use of foreign language. 3) Use of rhetorical images, including the use of similes, the use of metaphors.  Personification and the use of hyperbole 4) Communication it was also found that the language used in contemporary Thai international songs by artist Jeff Satur has entire sentences of foreign language used, making it unique to artist Jeff Satur’s songs.