Tourist Opinions to Wat Suwannaram Ratchaworawihan in Management Buddhist Tourism

Abstract

This article aims to study the following: 1) to study the opinions of tourists on Wat Suwannaram Ratchaworawihan in Buddhist tourism management; 2) to compare the opinions of tourists on Wat Suwannaram Ratchaworawihan in Buddhist tourism management, classified by independent variables; and 3) to propose guidelines for Buddhist tourism management for Wat Suwannaram Ratchaworawihan. This is a quantitative research. The population used in the research is tourists who visited Wat Suwannaram Ratchaworawihan, Bang Khun Non Subdistrict, Bangkok Noi District, Bangkok, from December 2023 to February 2024, totaling 3,500 people. The researcher determined the sample size by opening the Krejci and Morgan sample size table, resulting in a sample size of 346 people. The research instrument was a questionnaire created with a reliability coefficient of 0.946. The researcher distributed the questionnaires and collected the data himself. After checking the questionnaire data to be complete, he analyzed and summarized the data in a table to accompany the presentation. The results of the research found that most tourists at Wat Suwannaram Ratchaworawihan were female. Most of them are under 30 years old, have a bachelor’s degree, and work in government or state enterprises. Tourists have opinions on Wat Suwannaram Ratchaworawihan in organizing Buddhist tourism. Tourists have opinions that Wat Suwannaram Ratchaworawihan is well-managed in all aspects, namely, service, Buddhist art, convenience in traveling, and useful learning resources. Tourists have opinions on Wat Suwannaram Ratchaworawihan in organizing Buddhist tourism in terms of guidelines for developing the mind and intellect, stating that they have gained more knowledge about the history of the temple. In terms of guidelines for living, stating that they live mindfully, do good, avoid evil, and purify their minds. As a result of their travel, they have gained more confidence in their lives.