Community Distilled Liquor and Community Economic Development in Nan Province

Abstract

This Article aimed to study (1) to study the management of community distilled liquor entrepreneurs. (2) to study guidelines for promoting community distilled liquor operations and community economic development. How to conduct research Using qualitative research methods by studying from documentary evidence Specific in-depth interviews Key informants from the group of 4 entrepreneurs and focus group discussions and use content analysis and descriptive analysis

The research results were found as follows; 1) management of community distilled liquor entrepreneurs’ groups it is registered in the form Community enterprises, farmer groups, farmer organizations Limited Partnerships and Cooperatives 2) Production Management Most of them use household labor as their main focus. 3) Marketing management each group's community distilled liquor has its own identity. In terms of distribution channels, it was found that there are quite a variety of distribution channels. 4) Financial and accounting management. Most community distilled liquor entrepreneurs do not have financial planning. Problems and obstacles in the operations of community distilled liquor entrepreneurs are mainly a lack of product quality development. There is a shortage of members with knowledge and skills in finance and accounting. Guidelines for promoting the operation of community distilled liquor are that community distilled liquor entrepreneurs should hasten to improve and develop the quality of their products in line with consumer needs. Develop marketing knowledge Finance and accounting in addition, both public and private agencies should help promote and support community distilled liquor. Which is the wisdom of the local people for the community distilled liquor industry, making the community economy strong and sustainable forever.