Impact and Satisfaction of the 'Nong Seng Pasing' Tour Program of Residents in Nong Seng Village, Nong Prue Subdistrict, Phanat Nikhom District, Chonburi Province
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Abstract
Nong Seng Pasing tour program drives the community economy by residents. The impact and satisfaction of the tour program on residents from more tourists is interesting to study. The research purposes were to analyze factors predicting the relationship between sample characteristics, perception of Nong Seng Pasing tour program, and social media access: (1) the impact of Nong Seng Pasing tour program, and (2) the level of satisfaction of the Nong Seng Pasing tour program from the residents of Nong Seng Village, Nong Prue Sub-district, Phanat Nikhom District, Chonburi Province, 140 people from simple random sampling using questionnaires as a tool to collect data then analyzed by multiple regression analysis. The results of the analysis revealed the variables that were statistically significant with the impact of the Nong Seng Pasing tour program at the .01 level were the perception variable of the Nong Seng Pasing tour program and the marital status variable. All variables predicted the impact of the Nong Seng Pasing tour program was 17.60%. The statistically significant variable with the satisfaction level of the Nong Seng Pasing tour program at the .01 level was the perception variable of the Nong Seng Pasing tour program, meanwhile, social media access variables were able to predict satisfaction with Nong Seng Pasing tour program at a statistically significant level at .05. All variables predicted the level of satisfaction of the Nong Seng Pasing tour program of residents of Nong Seng Village, Nong Prue Sub-district, Phanat Nikhom District, Chonburi Province was 50.70%.
The perception variable of the Nong Seng Pasing tour program was able to predict both the impact and satisfaction of the Nong Seng Pasing tour program of residents at a statistically significant level of .01.
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