Communication Innovations to Promote the Management of Public and Private Organizations in The Digital Era

Abstract

Communication innovation is a prevalent sort of innovation in modern times. A development paradigm has transitioned from face-to-face communication to digital communication via the internet network, known as digital communication. Digital communication is a streamlined and rapid method of communication utilizing innovative and developing apps. Utilizing these communication advancements in organizational management, whether in a government or private sector setting, can enhance the organization's status to a leading position. These communication advancements can facilitate a streamlined, efficient, and punctual work approach. Currently, numerous new communication innovations are emerging. Organizations may not be able to completely and swiftly learn when they integrate all communication technologies. The organization is at risk. Therefore, organizations that will use communication innovation need to know the elements of communication innovation, which consist of 7 important elements: 1. Communication aim 2. Sender 3. Message 4. Media 5. Receiver 6. Context 7. Evaluate and know the components of media innovation. You still need to grasp the nature of innovation. Know the pros, downsides, and benefits acquired from employing innovations. Through the process of spread of innovation and the process of adoption to use the innovation. Therefore, building an understanding of the innovation diffusion process and the innovation acceptance process. It will foster integration between innovation, communication, and management. This will boost the organization's ability in 5 ways: 1. Increase work efficiency. 2. Increase decision-making efficiency. 3. Increase rapid response 4. Increase teamwork ability. 5. Ready to adjust. change Therefore, if communication innovations are linked effectively and appropriately with the organization, this will raise the organization to an innovative organization.