Factors Affecting Competitive Advantage of Entrepreneurs and Small and Medium Enterprises in Bangkok

Abstract

This article aims to study differences in demographic characteristics of entrepreneurs that affect their competitive advantage. Study factors of entrepreneurial characteristics that affect competitive advantage. and study the factors of the external environment that affect the competitive advantage of small and medium enterprises in Bangkok. The sample group was 400 SME entrepreneurs registered as legal entities with a limited company business form. The research tool was a questionnaire. The data were analyzed using descriptive and inferential statistics. The research results found that;-

1. Entrepreneurs with different ages, years of business, education levels, investment capital, and sources of capital have different competitive advantages. Except that different genders have different competitive advantages of entrepreneurs of small and medium-sized enterprises. Statistically significant at the .05 level.

2. Characteristics of being an entrepreneur the aspect of courage to compete has the highest impact on the competitive advantage of small and medium enterprise operators. and the side with the least average value is in terms of having autonomy in management, respectively, with the ability to jointly forecast 65.30 percent.

3. The external social and cultural environment has the highest impact on the competitive advantage of SMEs. The area with the lowest average value is the economic aspect, respectively, with a shared forecasting ability of 71.80 percent.

The findings from the research are small and medium enterprise entrepreneurs must dare to compete and dare to introduce new things into the competitive market. By adapting products or service formats to the society and culture of the target group of the business to successfully operate their own business and gain an advantage over competitors in the business.