Soft Power Community Identity for Enhancing of Aging Incomes of Ban Nong Khaw Community Kasetsomboon District Chaiyaphum Province

Abstract

This article aimed to study (1) soft power community identity for enhancing of incomes of aging of Ban Nong Khaw community Kasetsomboon district Chaiyaphum province. (2) to study guideline to enhancing of incomes of aging of Ban Nong Khaw community, the key  informant were the government officers, merchants, farmer and edgings. They were selected by purposive sampling. the instrument for collecting data were interview form, observation form, voice recorder and camera. Analysis data by content analysis. The research results were found as follows;

1. The soft power identity community to be tangible as follows: the area for growing the cotton trees, some natural plants for natural dye, the water resource for planting, community dressing style through hand weaving cotton for working and religious ceremony, community wisdom can growing, natural dye and tailoring to finished products. There was tourist attraction; rafting in dam. Soft power identity community to be intangible; cultural traditions, cotton sleeve, to make merit in community, khawchee merit and Phawed merit.

2. The guideline to enhancing of aging incomes were hand weaving cotton and finished products; shirts, skirts, dress, women handbag, wallets, caps, bathing cloth and artificial flowers, public sector should to support investment and cotton species. The marketing should to promotion in various festivals not only the shop but also e – commerce and network to hand weaving cotton and distribute.