Social Media Factors Affecting the Decision to Work in the Republic of Korea According to the Foreign Labor Employment System

Abstract

This article aimed to: 1) examine demographic traits, social media exposure, knowledge, attitudes, and decisions regarding employment in the Republic of Korea in accordance with the foreign labor employment system; 2) examine variations in demographic traits and social media exposure regarding employment in the Republic of Korea in accordance with the foreign employment system; and 3) study the influence of social media exposure, knowledge, attitudes, and decision-making on going to work in the Republic of Korea according to the foreign labor employment system. This study was quantitative research. The population was 400 Thai workers between the ages of 18 and 39 who applied to work in the Republic of Korea according to the foreign employment system. Also, they all had access to the social media accounts of the Ministry of Labor. A straightforward random sample strategy was utilized in this study to collect data using a questionnaire. The statistics used in the analysis were frequency, percentage, mean and standard deviation. Simple regression analysis and multiple regression analysis were the statistics employed in the testing. The findings revealed that:1) The first social media with the highest average exposure was LINE application. 2) Different exposures to social media were caused by demographic factors as age, income, and educational attainment. Also, the comparison of the mean pairs revealed that there were no pairs that differed significantly at the 0.05 level.3) The decision to work in the Republic of Korea in accordance with the foreign labor employment system was influenced by social media exposure, knowledge of working in the Republic of Korea under the foreign employment system, and attitudes toward working in the Republic of Korea under the foreign employment system.