Factors Influencing Senior Citizens' Travel Choices Ubon Ratchathani Province

Abstract

This article aimed to study 1) investigate the relationship between demographic factors, personal factors and elderly tourists' travel behavior; 2) investigate the relationship between personal characteristics and elderly tourists' travel behavior; and 3) investigate the individual factors that influenced the significance of the various elements of tourist attractions. In-depth interviews and Snowball Technique-selected samples were used in this qualitative research. The samples included 60 senior citizens who visited Ubon Ratchathani Province and senior citizens who resided in Ubon Ratchathani Province aged 55 years or older. To determine the Chi-Square Test, frequency, percentage, mean, standard deviation, and priority value, statistical data were examined using the SPSS program. The investigation's findings were as follows: 1) In terms of demographics, the subjects were female, with a median age of 65, and they came from a middle-class background. Regular employment and government pensions were the main sources of funding. In terms of health, there were few health issues among older vacationers. They went on vacation because they wanted to unwind. In terms of behavior, it was discovered that senior travelers made their own decisions about where to go by consulting their friends and other social media sources. Most of them took personal vehicles to travel with their families. Each time they were on vacation, the elderly citizens purchased a souvenir that was a well-known local delicacy. 2) In relation to the study of the association between personal characteristics and travel behavior, it was shown that varied income levels had an impact on travel habits. 3) It was discovered that various personal characteristics, such as gender and age range, affected the importance of each component of tourist attractions. These findings related to the individual factors that influenced the significance of the components of tourist attractions.