Language Strategies for Inspiring Speech by Sindhusen Khaejornbut

Abstract

The research methods used were of mixed methods that aim to analyze the types and characteristics of language register, also synthesize the relationships between the language register and the different contents in the inspiring speech by SINDHUSEN KHAEJORNBUT. The textual analysis and content analysis were used in this research, collected data from the content sources in 30 video clips that were published on SINDHUSEN KHAEJORNBUT’s Facebook fan page, under the name of K.S. Khunkhao. Methodological triangulation was used for accuracy and completeness of the information. the result found that the types and characteristics of the language register that SINDHUSEN KHAEJORNBUT used in the inspiring speech included data analysis and use of words categorization as the language register into 2 parts: 1) Language register according to grammar types; there were 11 types of distinctive use of word and 2) Language register according to meaning groups was divided into 6 groups. Synthesis of the relationships between the language register and the different contents in the inspiring speech by SINDHUSEN KHAEJORNBUT consisted with 2 main groups as 1) Lifestyle and 2) The human relationships which affect the way to use the language register. As mentioned above, uses of language are important for creating the identity of the speaker as an inspiration to the audiences as well as reflect the guidelines of outstanding content structure design for Sindhusen Khaejornbut’s Inspiring speech. This includes the part of the introduction the content and the summary which corresponded with the familiarity of Thai people on listening to Animal Tales that begun by scenario and ended with commentaries. Then, it would be blessing goodbye for wishing well.