Capital Markets, Funding Sources, and Fundraising Models of Thai Filmmakers in the Thailand 4.0 Era

Abstract

The objectives of this research are 1) to study the sources of funding of filmmakers in Thailand 4.0 and 2) to create guidelines for finding the capital market Funding sources and funding models of Thai filmmakers in Thailand 4.0 era by using qualitative research methods with in-depth interviews and data collection from key informants of the type 1) Thai movie producers and producers and 2) individuals, agencies or organizations that provide funds or involved with the funding policy for Thai movie production. The research collected data during 2018-2019. The result of the research shows that the capital markets and funding sources of filmmakers in Thailand 4.0 can be divided into 2 main categories as follows:
1. Funding sources of filmmakers 'Mainstream movies' (movie market) and 2. Creator's source of funds 'Independent movie' (Indie movie). Main sources of funding for Thai filmmakers come from 5 major sources of funds: 1) Funding from 'studio capitalists' 2) Funding sources from 'the capitalist who is the owner of a major movie theater business in Thailand' 3) Funding sources from 'foreign joint venture' 4) Funding sources from 'Independent capitalists, businessmen and local politicians' and 5) Funding sources from 'Brand owner' (brand). For the funding source of independent filmmakers, it is found that there is diversity, important funding sources are 1) Private funding sources 2) Government funding sources 3) Funding sources from the private sector 4) Funding sources from independent organizations in Thailand and 5) Sources of funding from international film and independent support organizations. Each funding source has different funding methods depends on the policy of each funding source. Guidelines for finding capital markets funding sources and funding models for mainstream filmmakers (market movies) there are 2 large formats. 1) Present the project to the studio capitalists 2) The capitalist gives the fund to create movies according to the policy. For guidelines for finding capital markets funding sources and funding models for independent filmmakers (indie movies) There are 8 important ways in which 1) Global funding announcements 2) participating in competitions in project market or 'project market' by 'pitching' method. 3) Movies to be shown at famous film festivals. 4) Product sponsorships. 5) Financial support from the government which is fund from tax. 6) Funding from television stations. 7) Funding from private groups or large business owners and 8) Funding from public fundraising (crowdfunding).