สถานภาพปัจจุบันของการออกอากาศรายการวิทยุสําหรับเด็กและพฤติกรรมการเปิดรับสื่อวิทยุของเด็กไทย

Abstract

This survey research aims to examine 1) the quantity of radio programs for children 2) the attributes of children's children were divided by age (3-5 years, 6-12 years, 13-17 years), sex (male, female), and residential areas (urban, rural) in equal number.The findings revealed that the target audience for most children's radio programs is children aged 13-17 years, followed by children aged 6-12 years, and children aged 3-5 years respectively. Concerning the airtime, however, the children's radio programs are rarely available, regardless of the main radio stations or local radio stations. The design of the radio producers about the program s tone and radio moderator's personality matches the interests of the children. Contrastingly, the content and presentation technique, presented most in the children's radio programs, are not in accordance with the most children's interest. The results also showed that small number of children are exposed to the radio and almost all of them never listen to radio programs for children. More than half the children do not have the opportunity to select the radio program by themselves; therefore, most of them listen to the radio programs that are not for the children. The policy recommendations for children's radio programs include 1) formulating proactive strategies for facilitating audio media access for children 2) promoting children's radio campaigns aimed at parents 3) establishing children's format radio station, which is multiplatform broadcasting 4) continually running workshops for radio producers to improve the quality of radio programs for children 5) formulating policy on the number of radio programs for children, which is consistent with the children's lifestyle 6) funding for the children's radio production and research on audio media.