การสื่อสารเพื่อสืบทอดวัฒนธรรม “ขนมจีนประโดก” จังหวัดนครราชสีมา

Abstract

The research was conducted using qualitative methods to study 1) cultural transmission of the traditional Thai Food known as “Khanomjeen Pradok” (Thai rice noodles or vermicelli) in the past and the present periods; 2) communication for cultural succession of Khanomjeen Pradok on the past and the present periods; 3) culture and communication of Khanomjeen Pradok for preserving the cultural economy of communities in the past and the present periofs. The study was based on traditional object media, reproduction for cultural succession, identity and community communication concepts, including reviewed of related documents. The data was collected and analyzed via documents survey, participatory and non-participatory observations, as well as in-depth interviews. Data Collection was focused on the production, distribution and consumption of Khanomjeen Pradok Culture.
It could be summarized from the study that communication in procedure was a form of participatory and interpersonal communication by transferring know-how of making Khanomjeen. On the other hand, the distribution was a step which require an interaction from the society outside. The communication characteristics during distribution consisted of selling and dissemination Khanomjeen Pradok via two-way communication, participatory communication, word-of-mouth communication with acquaintances or souvenir purchasing, new media communication through the internet, as well as traditional and religious ceremonies, together with variety forms of communication and activity via the Khanomjeen annual festival. For consumption consumers perceived the identity of Khanomjeen Pradok in every dimension. They were acknowledge from eating and senses of the proficiency and professionalism of Khanomjeen making. In addition, interpersonal communication has been occurred within consumers group during eating Khanomjeen together.
Many forms of communication appeared in the procedure of production, distribution and consumption, both verbal and non-verbal. These communication forms used as transmission of thoughts and the expertise of from senders to receivers. They were also used as a tool for selling and publicizing Khanomjeen Pradok Culture and Identity. Besides, they were used to maintain relationships among people in family, community and society. Therefore, Khanomjeen Pradok Culture have communicated with functions, values, and meanings to preserve the cultural economy of community from the past to the present that were entirely made, used and owned by Pradok villagers.