การศึกษากลยุทธ์การสื่อสารแนวคิดการตลาดเชิงประสบการณ์ของสถานที่ท่องเที่ยว ดาษดา แกลเลอรี่

Abstract

The objectives of this study were 1) To explore the strategic of communicating through the Experiental Marketing of Dasada gallery 2) To study the decision-making, customer satisfaction and behavior of the tourists. The qualitative method and quantitative method was employed in this study. The qualitative research uses in-depth interviews with administrators and practitioners of the Dasada gallery. The quantitative research was used as a survey tool. A survey was conducted among 400 respondents who were 25 – 56 years old. The results showed that 1) The activities at Dasada Gallery ware communicate the concepts of experiential marketing. The design place and food represented the Creativity Strategy.
2) The the representative samples had a perception of the information from word of mouth such as family, friends, acquaintances. And the representative samples were satisfied with the decorated place.