กลยุทธ์การสื่อสารเพื่อการเตรียมพร้อมสำหรับการจัดการภัยพิบัติแผ่นดินไหว

Abstract

The communication strategy scheme for disaster management is the output of research title “Communication Strategy for Earthquake Disaster Preparedness”. The research explore people’s perception on earthquake, describe community factors involved with earthquake disaster and develop communication strategy for earthquake disaster preparation. The communication strategy scheme divided into 3 phases, include before, during and recover phase.

1. The before event strategy - the phase of before earthquake happening. In this phase communication focuses on prevention, preparing and developing roles. The research suggests 4 ways of communication: 1) Communication to create network for preparedness with stakeholders; community, media, government officers and scientists; 2) Communication campaign for education and reinforcement of desired attitude and practice both in community and national levels; 3) Communication supporting disaster management plan implementation; and 4) Established earthquake media channels.


2. The initial and during event strategy - the phase of while earthquake taking place. In this phase, communication is utilized for emergency response. The communication strategy emphasizes on news report and information management to control people panic and mobilize all resources to rescue victims.


3. The recovery phase strategy - the phase of after earthquake completing. In this phase, communication is used to heal anxiety of victims stress, and to support the disaster management plan improvement. The communication strategies emphasize on using participatory communication in community for recovery and advocating public policy for disaster management improvement.