The Perception of the Insider and Outside of Place Identity Buriram Province

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Patchareerat Harachai
Monsicha Bejrananda


This article aims to determine the Place identity of Buriram province and the perception of the people in and outside of Buriram on how they recognize the locality’s unique identities. Buriram’s city development policy highlighted sports as the lead change agent for its economic and tourism development scheme. This changed the Buriram from a drive-by city into a tourist destination under the concept of “2 eras of palaces city”. This was one of the main strategies used by the government and private sector together. The concept “sports for city development” is the mechanism used to drive Buriram city into a center for modern sports but with the sensation of ancient Khmer arts and culture mixed with the variety of sports activities. Today’s generation’s perception towards Buriram must have differ from the past. In order to align with Buriram’s provincial context which is multicultural and has a variety of unique local identities, the management of unique place identities for Buriram is categorized into 3 parts, 1) physical group, 2) activity group, and 3) symbols, signs and communications group. Results of the study showed that the perception of people in and outside of Buriram on its place identity includes both the original identity which stands out and has been the province’s symbolic identies which are ancient ruins and artifacts, culture and customs group, arts and crafts group, ethnic groups, and food culture group and the new identities which are the sports city and the sports and recreation group.


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