The Perception of the Insider and Outside of Place Identity Buriram Province

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Patchareerat Harachai
Monsicha Bejrananda


This research aimed to study to find the place identity of Buriram province by using Place Identity concept to be a study frame work. In this report, the place identity of Buriram province has been classified into 3 groups; 1) Physical identity 2) Observable activities, and 3) Meaning or symbols (Morgan,1998; Garnham,1985). This study used Delphi method to clean the data by summarizing answers from majority of qualified experts. Qualified experts were including local academicians, specialists in tourism, sport and culture, and marketing and brand communication academicians. The initial results of 190 identities which covered all 3 groups showed that 86 identities had been classified with high level of distinctness. From all 3 groups of identities, 35 identities of the physical identity group, 27 identities of Meaning or symbols group, and 26 identities of Observable activities group had been classified at high level. Then, 200 tourists and 200 general people were surveyed about clearly Buriram identity. The same factors as for the expert group had been used in this survey. The result indicated that the Physical identity was at highest level, follow by Observable activities, and lastly Meaning or symbols identity.


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