Value System and Symbolic Architecture

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Anusorn Paksukcharern


This paper reviews how social values are manifested through architecture, the most obvious urban form in a city. Through global case studies with a focus on Bangkok, it argues that Bangkok’s architecture has lost grip on its own social values through Capitalism and Materialism. Being a symbolic of ‘pricing system’ instead of ‘value system’, many buildings have been shamelessly ‘commercially branded’ rather than ‘culturally branded’. At the end, some key solutions on how to retrieve a true value of which architecture should symbolise are put forward, focusing mainly on the significances of the real learning process in educational system and the genuine urban spirit of all urban architects.


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