Assessing Commuter Demands on New Public Transit Project: A Case Study of Campus Community
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Abstract
This paper presents the results of a qualitative study of stated choice designs to assess commuting and
non-commuting demands. Base on this assessment, the exploration of the perceptions on public transport
service in the presence of new public transport infrastructure could be performed. The case study of university
community was selected in order to obtain a deeper understanding of travelers’ attitudes towards transportation
development. The key findings indicated that in order to increase public transport usage, the service should be
planned in a way to accommodate travelers. Furthermore, the choices of transports are influenced by several
factors, such as socioeconomic characteristics, travel behaviors and attitudes. Policies which aim to enhance
the ridership of overhaul should be targeted on the consideration of effective supporting network along with an
incorporating with land use planning to reduce frequency of car users.
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