Factors Affecting People is Decision to Elect Leaders of Local Government Organizations in Donsak Municipality Suratthani Province

Abstract

This research has a purpose 1) Study the characteristics of leaders desired by the people for the administration of local government organizations. In Don Sak Municipality, Surat Thani Province 2) Analyze the grouping of factors in people's decision to elect leaders of local government organizations. In Don Sak Municipality, Surat Thani Province 3) Study the campaign strategies of local administrators and local council members under the regime of local government organizations. In Don Sak Municipality, Surat Thani Province, the research design used a mixed-methods approach by quantitative research. Data were collected by questionnaire from 400 people who were eligible to vote in Don Sak Municipality, Don Sak Subdistrict, Don Sak District, Surat Thani Province. Using descriptive statistics including frequency, percentage, mean, and standard deviation. Qualitative research is divided into 2 methods. 1) Use in-depth interviews with the former deputy mayor. Former secretary to the mayor and former member of the Don Sak Municipality Council (including potential candidates for the next term), chairman of the election committee, village headman, assistant village headman Village public health volunteers, government teachers, and village leaders, totaling 13 people. To analyze and group factors in deciding to elect leaders of local government organizations. 2) Use group discussion methods. Mayor of Don Sak Chairman of Don Sak Municipality Council, Vice President of Don Sak Municipality Council, and members of the Don Sak Municipality Council, a total of 10 people to jointly propose campaign strategy guidelines for local administrators and local council members Under the regime of local government organizations.

The research findings revealed that: 1) The desirable leadership qualities of the public in relation to local government administration were found to be at a high level overall, with morality having the highest value, followed by interpersonal skills, personality, personal and family aspects, leadership qualities, competence, and work performance, in that order. 2) Factors influencing the decision to elect local government leaders, through the integration of research methods, resulted in the FE3P Model, which relies on five components: 1. Trust in the politician, 2. Campaign speeches, 3. Monitoring political news, 4. Political policies, and 5. Political influence. 3) Campaign strategies for local administrators and local council members under the local government system included: 1. Preparation, 2. Key factors for winning the election, 3. Popularity polls, 4. Developing election volunteers, 5. Important duties of candidate representatives, 6. Maximizing the use of election laws, 7. Effective public relations, and 8. Effective speeches to garner votes. 9. Analyze the causes of defeat.