Guidelines for the Development of Criteria for Registering Collective Trademarks under the Trademark Act B.E. 2534 as a Tool to Promote the Collective Marketing of Community Products
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Abstract
The objectives of the research are as follows: 1. To study the marketing challenges faced by community entrepreneurs in Thailand, 2. To examine the importance of collective marks as a tool for promoting the marketing of community products, 3. To conduct a comparative analysis of the criteria for the registration of collective marks under Thai law and foreign legal systems, and
4. To provide recommendations for the development and improvement of the Trademark Act 1991 in relation to the registration of collective marks. This research employed a qualitative approach through documentary analysis and in-depth interviews with community entrepreneurs, district and provincial agricultural officers, community development academics in Samut Prakan, Nonthaburi, Pathum Thani, and Chachoengsao Provinces, as well as a senior legal officer from the Department of Intellectual Property, Ministry of Commerce.
The findings of the research are as follows: 1. Community entrepreneurs face difficulties in organizing joint marketing activities for community products, 2. Community entrepreneurs are unaware that collective marks can function as a tool for marketing community products, 3. The Trademark Act 1991 does not provide specific provisions outlining the criteria for the registration of collective marks in alignment with international standards, and establishing specific criteria for the registration of collective marks would raise awareness among entrepreneurs about their significance, promote broader usage, and strengthen community-based marketing efforts.The research recommends that Section 94 of the Trademark Act 1991 should be amended to explicitly incorporate distinct criteria for the registration of collective marks.
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