Facility Factors for Thai Elderly Affecting Service Quality in Passenger Terminals of International Airports in Northern Thailand
Main Article Content
Abstract
As Thailand rapidly transitions into a super-aged society, adapting public transportation infrastructure to accommodate the biological and psychological realities of older adults has become a strategic necessity. This study aims to investigate the specific behaviors and facility requirements of Thai elderly passengers, examine how these physical needs correlate with perceived service quality, and propose guidelines for the development of age-friendly facilities in international passenger terminals in Northern Thailand.
Employing a quantitative, cross-sectional survey design, data were collected from a purposive sample of 400 Thai elderly passengers (aged 60 and above) who actively utilized these aviation hubs. A structured questionnaire was utilized to assess demographic profiles, the prioritization of nine specific facility factors, and perceived service quality across five dimensions. Data were analyzed using descriptive statistics, independent t-tests, One-way ANOVA, and Pearson’s Product-Moment Correlation.
The findings revealed that elderly passengers rated their requirement for age-friendly facilities at the “Highest” level. The three most critical infrastructural priorities were elderly-accessible restrooms ( = 4.52), continuous anti-slip walkways (
= 4.47), and strategically distributed seating and waiting areas (
= 4.41). Overall perceived service quality was also rated highly, predominantly driven by the Tangibles and Empathy dimensions. Hypothesis testing demonstrated that while gender had no significant effect, age, educational level, and crucially, the severity of physical limitations significantly altered service quality perceptions. Furthermore, a strong, statistically significant positive correlation (r = 03683, p < .001) was identified between the provision of required facility factors and overall perceived service quality.
The study concludes that for the elderly demographic, physical infrastructure transcends mere convenience; it is a fundamental determinant of safety, dignity, and passenger experience. In an aviation context, tangible facilities functionally operationalize empathy and assurance. To prepare for the silver economy, the research recommends that airport authorities prioritize implementing universal design in sanitary facilities, optimize spatial mobility by using high-friction flooring, deploy ergonomic seating at high-stress bottlenecks, and mandate gerontological sensitivity training for ground personnel. Theoretically, this study contributes to aviation management literature by demonstrating that for vulnerable demographic groups, physical infrastructure strongly shapes the perception of empathy and assurance.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
Bezerra, G. C. L., & Gomes, C. F. (2016). Measuring airport service quality: A multidimensional approach. Journal of Air Transport Management, 53, 85–93. https://doi.org/10.1016/j.jairtraman.2016.02.001
Bogicevic, V., Yang, W., Bilgihan, A., & Bujisic, M. (2013). Airport service quality drivers of passenger satisfaction. Tourism Review, 68(4), 3–18. https://doi.org/10.1108/TR-09-2013-0047
Chang, Y. C., & Chen, C. F. (2011). Identifying mobility service needs for disabled air passengers. Tourism Management, 32(5), 1214-1217. https://doi.org/10.1016/j.tourman.2010.11.001
Fodness, D., & Murray, B. (2007). Passengers’ expectations of airport service quality. Journal of Services Marketing, 21(7), 492-506. https://doi.org/10.1108/08876040710824852
Graham, A., Budd, L., Ison, S., Timmis, A. (2019). Airports and ageing passengers: A study of the UK. Research in Transportation Business & Management, 33, 100431. https://doi.org/10.1016/j.rtbm.2019.100380
Graham, A., Kruse, W., Budd, L., Kremarik, F., Ison, S. (2023). Ageing passenger perceptions of ground access journeys to UK airports. Journal of Air Transport Management, 107, 102338. https://doi.org/10.1016/j.jairtraman.2022.102338
Graham, A., Kremarik, F., & Kruse, W. (2020). Attitudes of ageing passengers to air travel since the coronavirus pandemic. Journal of Air Transport Management, 87, 101865. https://doi.org/10.1016/j.jairtraman.2020.101865
Halpern, N., & Mwesiumo, D. (2021). Airport service quality and passenger satisfaction: The impact of service failure on the likelihood of promoting an airport online. Research in Transportation Business & Management, 41, 100667. https://doi.org/10.1016/j.rtbm.2021.100667
National Statistical Office (2024). Statistical Yearbook Thailand 2024. Ministry of Digital Economy and Society. https://www.nso.go.th/public/e-book/Statistical-Yearbook/SYB-2024_webPage/Page_SYB_EN.html
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations. Free Press.