Research on Incentive Factors for R&D Personnel of Chinese Self-owned Brand Automobiles
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Abstract
The automotive industry is a talent, technology, capital, and resource-intensive industry, with talent ranking first. A stable and harmonious internal relationship within a technical R&D team not only enhances the cohesion of the entire team but also ensures the efficient operation of the organization. Therefore, how to attract and retain excellent technical R&D talents is a constantly evolving and important topic in management practice and theoretical research. This paper conducts research from four aspects: incentive theory, characteristics and turnover reasons of technical employees, demand for technical R&D personnel in Chinese self-owned brand automobiles, and incentive measures to improve job satisfaction and retention rate of technical employees. The research team followed strict theoretical paradigms such as incentive theory, and internal marketing, and adopted a qualitative research method combining literature review, interviews, and grounded theory to collect and organize data. The research results indicate that technical R&D personnel in Chinese self-owned brand automobiles possess high levels of professional expertise, have strong self-motivation and self-actualization desires, enjoy challenging and fulfilling tasks, and aspire to acquire more professional knowledge and skills in practical work to enhance their professional proficiency. They value internal recognition more and are not satisfied with general salary incentives. Employees with shorter years of experience mentioned more requirements regarding salary and benefits. Based on the research team's reflections and summaries from engaging in technical R&D and technical team management in the automotive industry, practical incentive methods and measures for technical R&D personnel in Chinese self-owned brand automobiles are proposed, with the aim of fully stimulating the subjective initiative and innovation ability of technical R&D personnel and contributing to the sustainable development of Chinese self-owned brand automobiles.
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