Antecedents and Outcomes of Homestay Psychological Ownership Towards Re-staying Intention: A Case of Henan Province, China
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Abstract
As a new form of accommodation in the sharing economy, homestays offer unique living experiences and have become the first choice for consumers. However, they face the challenge of encouraging sustainable behaviors among consumers. Exploring sustainable behaviors in homestay accommodation can not only stabilize customer sources but also provide ideas for the healthy development of the industry. This study draws on the theory of psychological ownership and introduces affective commitment to develop a theoretical model. It conducts an empirical analysis of 436 consumers with homestay experience in Henan Province to explore the antecedents and outcomes of homestay psychological ownership towards re-staying intention and to reveal the psychological mechanism of continuance Intention. The research shows that: 1) perceived control, customer participation, self-consistency, and sense of belonging all significantly promote homestay psychological ownership; 2) homestay psychological ownership has a significant positive impact on re-staying intention and affective commitment; 3) affective commitment has a significant positive impact on re-staying intention and plays a mediating role between homestay psychological ownership and re-staying intention.
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