The Influence of Personality and Technology Acceptance on the Decision to Use ChatGPT
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Abstract
This research aims to study 1) the influence of ChatGPT users' personality factors on technology acceptance, 2) the influence of technology acceptance factors on attitudes toward using ChatGPT, and 3) the influence of attitudes toward using ChatGPT on the most significant factors that lead to the decision to use ChatGPT. This research employed a quantitative methodology. The data collection instrument was a questionnaire developed based on the Technology Acceptance Model framework, collecting data from a sample of 403 ChatGPT users obtained through a non-probability sampling method. The statistical method used for data analysis was multiple regression analysis. The research findings revealed that: 1) users’ personality factors, especially openness to new experiences, technology confidence, adaptability, and enjoyment of technology use, had a statistically significant positive influence on technology acceptance in terms of perceived usefulness and ease of use, 2) technology acceptance factors, both in terms of perceived usefulness and ease of use, had a statistically significant positive influence on attitudes toward using Chat GPT, with users who had high perceived usefulness and ease of use having positive attitudes toward usage, and 3) attitudes toward using Chat GPT had a statistically significant positive influence on the most critical factors that lead to the decision to use Chat GPT, which are continuous usage intention and recommendation to others. This research has significant academic implications and practical applications for developing strategies to promote the acceptance of AI chatbot technology, considering users' personality factors and perceptions.
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