Production of Motion Graphic Video Media to Provide Knowledge about Income Generation from Cactus
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Abstract
This article aimed to (1) study opinions on the production of motion graphic video media to provide knowledge about income generation from cactus. (2) Evaluate the effectiveness of motion graphic video media to provide knowledge about income generating from cactus, and (3) study the satisfaction of viewers after watching the motion graphic video media to provide knowledge about income generating from cactus. These objectives were derived from a review of the relevant literature and research. Data were collected from a sample group. This research used a quantitative approach. The sample group consisted of 400 people living in Bangkok, selected through a convenience sampling method. The research tool was a questionnaire. The data were analyzed using computer software, with statistics including frequency, percentage, mean, and standard deviation. The results are presented in tables and described in narrative form.
The research results were found as follows: 1. Most participants were female, aged 21–30, and worked in private companies. They had a moderate level of knowledge about cacti and were interested in starting a cactus-related business. Most participants agreed that the video helped them better understand the process of generating income from cactus. 2. Regarding the effectiveness of the media, most participants felt that the video was able to attract and keep their attention. 3. For overall satisfaction, most participants reported a high level of satisfaction with the motion graphic video.
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