Factors Influencing the Adoption of Drone Services for Rice Farming in Suphan Buri Province
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Abstract
This study aims to investigate 1) the social and economic conditions of rice farmers in Suphanburi province, 2) their behavior in using agricultural drone services, and 3) the factors influencing their decision to use drone services. This quantitative research used a questionnaire to collect data from a sample of 400 people in Suphanburi Province. The statistical methods used for data analysis include t-test, F-test, and multiple regression analysis. The results showed that 1) most of the farmers were male, between 41-50 years old, had secondary school education, and more than 15 years of farming experience. They had agricultural land between 50-99 Rai and an average annual income of 500,001-1,000,000 THB. 2) Farmers used drone services for agriculture about 5-6 times per season, mainly for spraying pesticides. They used drone services mainly in rice cultivation's starting and heading stages. The recommendations to use these services mainly came from acquaintances, and the services were contacted by phone. 3) Factors influencing the decision to use drones include age, education level, farming experience, average annual income, frequency of drone use per season, and marketing mix factors such as distribution channels, processes, and physical characteristics, all of which influence farmers' decision to use drones in Suphanburi Province
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