Political Communication and Its Roles in Maintaining and Strengthening Democratic System
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Abstract
This article aims to examine political communication's role in maintaining and strengthening democracy by reviewing key theoretical concepts. The findings suggest that political communication is crucial in promoting democratic governance through disseminating comprehensive political information, providing space for free and equal exchange of opinions among various parties, representing diverse social groups, and monitoring the transparency and accountability of the state and those in power. The aforementioned roles operate synergistically and complementary, collectively contributing to the robustness and efficacy of democratic institutions and processes. Furthermore, the study proposes that for political communication to perform these functions effectively, several key factors are required, such as freedom of senders, particularly the media, inclusiveness, and accessibility for all groups of citizens, public responsibility, and adherence to media professional ethics. Therefore, enhancing the role of political communication necessitates collaboration from different sectors of society in creating conditions, mechanisms, and political culture that foster quality political communication, enabling democracy to thrive and grow sustainably.
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