Community-Based Learning Management Model to Promote Seminar Management Skills for Community-Based Tourism

Abstract

The purposes of this article were 1) to study and analyze community-based learning management models; 2) to develop students’ achievement and seminar management skills for community-based tourism in the subject of seminars and selected topics on tourism; and 3) to promote seminar management skills for community-based tourism of people in the tourism community. The research design was mixed methods. Research areas within Trang Province were: 1. Ban Khok Khae Community; 2. Ban Na Muen Si; 3. Koh Libong Community; 4. Koh Muk Community; and 5. Koh Sukorn Community. The sample group was: 1) 7 students in the subject of seminars and selected topics on tourism; and 2) 100 people in the tourism community, who come from 5 tourism communities, 20 people in each community, which used a specific sample selection method. There were 3 types of research tools: 1) assessment of student's achievement and seminar management skills of community-based tourism in the subject of seminars and selected topics on tourism; 2) in-depth interview; and 3) questionnaire to assess achievement and seminar management skills of community-based tourism. Quantitative data analysis was used for frequency, percentage, mean, and standard deviation, and qualitative data analysis was used in the content analysis process. The research results were found as follows: 3 important elements affect community-based learning management: 1) components of tourism management (7 A's), 2) community-based learning management, and 3) seminar management skills for tourism. The development of student achievement and skills was tested using scoring rubric assessment tools. Promoting seminar management skills for community-based tourism should involve developing public utility systems, accommodations, and tourist attractions, including promoting outstanding arts and culture.