Perceptions of Health Media Produced by Agencies Under the Ministry of Public Health
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Abstract
This research has the following objectives: 1) to study the perception of health media produced by agencies under the Ministry of Public Health, and 2) to study the demand for health media produced by these agencies. This is a quantitative research study. The population includes Thai citizens aged 19-80 years, registered in households in Bangkok, totaling 4,269,510 individuals as of 2022. A sample of 400 people was selected using the Taro Yamane formula and random sampling. The research tool was a questionnaire, and the collected data were analyzed using descriptive statistics, including percentages, means, and standard deviations.
Research results : The research found that the highest recognition of health media produced by the Ministry of Public Health was for the Department of Disease Control, at 24.0%.The most common channel for this recognition was Facebook, at 19.4%. The most frequently seen type of health media was infographics, at 65.0%. Infographics also had the highest content comprehension, at 69.1%. The demand for health media was rated high in terms of usefulness and reliability, with an average score of ( = 4.47).
Conclusion: Health media accessed through Facebook are convenient and fast, providing information that can be accessed anytime and anywhere. Infographics are particularly effective due to their concise and straightforward content, which can be understood quickly. There is a strong demand for health media that is accurate, reliable, and practical, enhancing awareness and applicability among the target audience.
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