The Role of Artificial Intelligence on Work in Film Industry

Main Article Content

Urapong​ Patkachar​

Abstract

The article aimed to study the role of artificial intelligence (AI) in work in the film industry. Currently, the film industry is increasingly using artificial intelligence, or AI, to help with every step of the work, from the beginning of planning. Through the production process to the post-production stage. This has greatly affected the impact of artificial intelligence on the film industry. AI can shape the future of film in post-production work such as editing and sound design. This leads to a more efficient and creative process in filmmaking. AI can also help in decision-making by analyzing data on factors such as past performances, demographic information, and the physical characteristics of the actors. This can help filmmakers find the right person for the role. At the same time, it reduces the time and costs associated with traditional casting methods. In particular, AI can create innovative content at a fraction of the cost and time of traditional production methods.


In addition to the process of film production, AI technology has its advantages in increasing efficiency and cost-effectiveness in film production for film producers. Meanwhile, AI technology also has its disadvantages, such as a lack of human touch and the creation of in-depth jobs that still require human skills in production.

Article Details

How to Cite
Patkachar​, U. (2024). The Role of Artificial Intelligence on Work in Film Industry. Journal of Arts Management, 8(2), 445–458. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/270410
Section
Articles

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